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type:"article"
type_genre:"Case study"
~person:"Chawla, Deepak"
~person:"Rakesh, Sapna"
~subject:"Beziehungsmarketing"
~subject:"Online-Handel"
~type_genre:"Aufsatz in Zeitschrift"
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Beziehungsmarketing
Online-Handel
India
52
Indien
52
Consumer behaviour
26
Konsumentenverhalten
26
Knowledge management
11
Wissensmanagement
11
Innovation adoption
8
Innovationsakzeptanz
8
Relationship marketing
7
Electronic Banking
5
Electronic banking
5
Mobile Business
5
Mobile business
5
Online retailing
5
Emerging economies
4
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4
Indian consumers
4
Industrie
4
Manufacturing industries
4
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4
Mobilkommunikation
4
Schwellenländer
4
Unternehmenserfolg
4
attitude
4
segmentation
4
CAPM
3
Cause-Related Marketing
3
Cause-related marketing
3
Cluster analysis
3
Clusteranalyse
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Dienstleistungssektor
3
E-commerce
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Einzelhandel
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Electronic Commerce
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Case study
Aufsatz in Zeitschrift
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10
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English
10
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Chawla, Deepak
Rakesh, Sapna
Khare, Arpita
19
Misra, Richa
6
Parayitam, Satyanarayana
6
Singh, Ramendra
6
Tandon, Urvashi
6
Chahal, Hardeep
5
Das, Gopal
5
Kiran, Ravi
5
Kumar, Vikas
5
Mishra, Sita
5
Pandey, Shweta
5
Thomas, Sujo
5
Gupta, Shruti
4
Khare, Anshuman
4
Punyatoya, Plavini
4
Sangle, Purnima S.
4
Sondhi, Neena
4
Soni, Pavleen
4
Almugari, Fatehi
3
Awasthi, Preety
3
Ayodeji, Ogunmola Gabriel
3
Bhardwaj, Renu
3
Gupta, Nirupma
3
Handa, Meenakshi
3
Jacob, Jayanth
3
Jaiswal, Deepak
3
Kant, Rishi
3
Khaled, Amgad S. D.
3
Kureshi, Sonal
3
Manohar, Sridhar
3
Mittal, Amit
3
Rahul, T.
3
Sah, Ash N.
3
Shaikh, Ateeque
3
Sharma, Revti Raman
3
Shukla, Mahima
3
Sivakumar, V. J.
3
Verma, Sanjeev
3
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Journal of internet commerce
3
International journal of Indian culture and business management : IJICBM
2
Global business review
1
International journal of Indian culture and business management
1
International journal of electronic customer relationship management : IJECRM
1
International journal of electronic marketing and retailing : IJEMR
1
Journal of retailing and consumer services
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ECONIS (ZBW)
10
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1
An experimental approach to examine the antecedents of attitude, intention, and loyalty towards cause-related marketing : the case of India and the Philippines
Pandey, Shweta
;
Chawla, Deepak
;
Jeong, Luz Suplico
; …
- In:
Global business review
23
(
2022
)
5
,
pp. 1252-1272
Persistent link: https://www.econbiz.de/10013387293
Saved in:
2
Segmenting the consumers of cause-related marketing on psychographic attributes in emerging economy : the case of India
Chawla, Deepak
;
Gupta, Shruti
- In:
International journal of Indian culture and business …
24
(
2021
)
1
,
pp. 19-42
Persistent link: https://www.econbiz.de/10012695820
Saved in:
3
An analysis and inter relationship between the factors of perception for cause-related marketing offerings
Gupta, Shruti
;
Chawla, Deepak
- In:
International journal of Indian culture and business …
23
(
2021
)
3
,
pp. 290-308
Persistent link: https://www.econbiz.de/10012598723
Saved in:
4
Impact of changing consumer lifestyles and website quality on online satisfaction and loyalty : an emerging market framework
Pandey, Shweta
;
Chawla, Deepak
- In:
International journal of Indian culture and business …
12
(
2016
)
1
,
pp. 50-71
Persistent link: https://www.econbiz.de/10011618174
Saved in:
5
Understanding Indian online clothing shopper loyalty and disloyalty : the impact of e-lifestyles and website quality
Pandey, Shweta
;
Chawla, Deepak
- In:
Journal of internet commerce
15
(
2016
)
4
,
pp. 332-352
Persistent link: https://www.econbiz.de/10011636542
Saved in:
6
Online shopper segmentation based on lifestyles : an exploratory study in India
Pandey, Shweta
;
Chawla, Deepak
;
Venkatesh, Umashankar
- In:
Journal of internet commerce
14
(
2015
)
1
,
pp. 21-41
Persistent link: https://www.econbiz.de/10011432390
Saved in:
7
E-lifestyles of Indian online shoppers : a scale validation
Pandey, Shweta
;
Chawla, Deepak
- In:
Journal of retailing and consumer services
21
(
2014
)
6
,
pp. 1068-1074
Persistent link: https://www.econbiz.de/10010437654
Saved in:
8
Antecedents of online shopping behavior in India : an examination
Khare, Arpita
;
Rakesh, Sapna
- In:
Journal of internet commerce
10
(
2011
)
1/4
,
pp. 227-244
Persistent link: https://www.econbiz.de/10009485809
Saved in:
9
A study on e-CRM applications for Indian fast food chains
Rakesh, Sapna
;
Khare, Arpita
- In:
International journal of electronic customer …
5
(
2011
)
1
,
pp. 58-74
Persistent link: https://www.econbiz.de/10009296347
Saved in:
10
The consumers' predisposition towards enrolling for retail loyalty cards : the Indian retail story
Rakesh, Sapna
;
Khare, Arpita
- In:
International journal of electronic marketing and …
2
(
2008/09
)
4
,
pp. 378-396
Persistent link: https://www.econbiz.de/10003863816
Saved in:
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