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Search: subject_exact:"Medienkonsum"
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Media usage
179
Mediennutzung
179
Consumer behaviour
67
Konsumentenverhalten
67
Social Web
50
Social web
50
Communication media
38
Internet marketing
38
Kommunikationsmedien
38
Online-Marketing
38
Internet
28
Advertising effects
26
Werbewirkung
26
Media industries
25
Mediensektor
25
Fernsehen
21
Television
21
Advertising
18
Werbung
17
Fernsehprogramm
15
Television programme
15
USA
15
United States
15
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14
Profisport
14
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13
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E-commerce
11
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Sport event
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Sportveranstaltung
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media consumption
11
Mobile communications
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Mobilkommunikation
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Children
9
Football
9
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9
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4
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174
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5
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Beal, Virginia
3
Chan-Olmsted, Sylvia M.
3
Etayo, Cristina
3
Hudders, Liselot
3
Bellman, Steven
2
Beuckels, Emma
2
Brem, Alexander
2
Buraimo, Babatunde
2
Cauberghe, Veroline
2
Fogel, Joshua
2
Fujak, Hunter
2
Guo, Miao
2
Karg, Adam
2
Schmidt, Sascha Leonard
2
Schreyer, Dominik
2
Segijn, Claire M.
2
Shi, Yang
2
Smit, Edith G.
2
Sánchez-Tabernero, Alfonso
2
Torgler, Benno
2
Voorveld, Hilde
2
Abbasi, Amir Zaib
1
Abdelzaher, Tarek
1
Abuljadail, Mohammad
1
Ackland, Robert
1
Adair, Daryl
1
Adena, Maja
1
Afifah, Nur
1
Aguirre, Elizabeth
1
AlSaleh, Dhoha A.
1
Aleksandrovs, Leonids
1
Allcott, Hunt
1
Alvarez, Isabel
1
Andonova, Yana
1
Angell, Robert J.
1
Araújo, Raquel Campos
1
Ariansyah, Kasmad
1
Arrazola Vacas, María
1
Artero, Juan P.
1
Ate, Andrew A.
1
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The journal of media economics
8
Young consumers : insight and ideas for responsible marketers
6
International journal on media management : JMM
5
JMM : the international journal on media management
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of marketing communications
4
Applied economics letters
3
Digital peripheries : the online circulation of audiovisual content from the small market perspective
3
European Sport management quarterly : ESMQ
3
International journal of advertising : the review of marketing communications
3
Journal of business research : JBR
3
Journal of media business studies
3
Journal of sport management : the official journal of the North American Society of Sport Management
3
Service business
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
Telecommunications policy : the international journal of digital economy, data sciences and new media
3
The review of economics and statistics
3
American economic review
2
Arts and the market
2
De Gruyter handbook of media economics
2
Handbook of research on transmedia storytelling, audience engagement, and business strategies
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
Information systems and e-business management : ISeB
2
International journal of internet marketing and advertising : IJIMA
2
International journal of market research
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of advertising
2
Journal of advertising research
2
Journal of marketing management : MM
2
Journal of organizational computing and electronic commerce
2
Psychology & marketing
2
The journal of consumer marketing
2
AEA papers and proceedings
1
African journal of science, technology, innovation & development : AJSTID
1
Arts and the market : AAM
1
Business ethics : a European review
1
CSR und Digitalisierung : der digitale Wandel als Chance und Herausforderung für Wirtschaft und Gesellschaft
1
Computational & mathematical organization theory
1
Consumer culture theory
1
Critical issues on changing dynamics in employee relations and workforce diversity
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ECONIS (ZBW)
179
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111
Geography and consumption of local media
Kekezi, Orsa
;
Mellander, Charlotta
- In:
The journal of media economics
31
(
2018
)
3/4
,
pp. 96-116
Persistent link: https://www.econbiz.de/10012424751
Saved in:
112
Factors leading to adoption of video on demand service : an exploratory study
Kakkar, Amit
;
Kakkar, Ruchi
- In:
International journal of business and globalisation : IJBG
21
(
2018
)
4
,
pp. 505-516
Persistent link: https://www.econbiz.de/10011989660
Saved in:
113
The effect of media multitasking on advertising message effectiveness
Garaus, Marion
;
Wagner, Udo
;
Bäck, Anna-Maria
- In:
Psychology & marketing
34
(
2017
)
2
,
pp. 138-156
Persistent link: https://www.econbiz.de/10011638712
Saved in:
114
To switch or not to switch - Madhu's dilemma
Mishra, Shashi Shekhar
;
Pathak, Arijit
- In:
Strategic marketing cases in emerging markets
,
(pp. 61-78)
.
2017
Persistent link: https://www.econbiz.de/10011667538
Saved in:
115
Game outcome uncertainty and the demand for international football games : evidence from the German TV market
Schreyer, Dominik
;
Schmidt, Sascha Leonard
;
Torgler, Benno
- In:
The journal of media economics
30
(
2017
)
1
,
pp. 31-45
Persistent link: https://www.econbiz.de/10012161571
Saved in:
116
Does television entry decrease the number of movie theaters?
Gil, Ricard
;
Gutierrez-Navratil, Fernanda
- In:
Economic inquiry : journal of the Western Economic …
55
(
2017
)
2
,
pp. 736-756
Persistent link: https://www.econbiz.de/10011723329
Saved in:
117
Twitter use related to reality television characters : association with increased marijuana use
Fogel, Joshua
;
Travis, Yosef
- In:
Journal of organizational computing and electronic commerce
27
(
2017
)
2
,
pp. 152-161
Persistent link: https://www.econbiz.de/10011687513
Saved in:
118
Social media for identifying lead users? : insights into lead users' social media habits
Ernst, Markus
;
Brem, Alexander
- In:
International journal of innovation and technology …
14
(
2017
)
4
,
pp. 1750022-1-21
Persistent link: https://www.econbiz.de/10011746294
Saved in:
119
The perception of media messages by preschool children
Šramová, Blandína
;
Pavelka, Jirí
- In:
Young consumers : insight and ideas for responsible …
18
(
2017
)
2
,
pp. 121-140
Persistent link: https://www.econbiz.de/10011748441
Saved in:
120
Digital natives : the engagement experience to online protection
Recalde, Monica
;
Gutiérrez-García, Elena
- In:
Young consumers : insight and ideas for responsible …
18
(
2017
)
2
,
pp. 159-179
Persistent link: https://www.econbiz.de/10011748480
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