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~isPartOf:"Asia Pacific journal of marketing and logistics"
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Search: subject_exact:"Sportevent"
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Sport event
6
Sportveranstaltung
6
Sponsoring
3
Sponsorship
3
Brand image
2
China
2
Event marketing
2
Event-Marketing
2
Markenimage
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Tourism
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Tourismus
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Beijing
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Beziehungsmarketing
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Big event
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Brand architecture
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Brand management
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Consumer behaviour
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Corporate brand credibility
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Corporate brand image
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Corporate reputation
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Customer satisfaction
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Destination image
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Destination loyalty
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Destination management
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Destinationsmanagement
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Domestic tourism
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Event commercialization
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Event quality
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Event reputation
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Event sports tourism
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Firmenimage
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6
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Bal, Charles
1
Cho, Heetae
1
Dolles, Harald
1
Itani, Maher N.
1
Jeong, Yunduk
1
Kapareliotis, Ilias
1
Kim, Min Kil
1
Kim, Sukkyu
1
Kim, Yu Kyoum
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Ko, Yong Jae
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Lee, Jeoung Hak
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Panigyrakis, George G.
1
Panopoulos, Anastasios
1
Plewa, Carolin
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Quester, Pascale
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Rai, Jaskirat Singh
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Asia Pacific journal of marketing and logistics
Journal of sports economics
120
European Sport management quarterly : ESMQ
108
Journal of sport management : the official journal of the North American Society of Sport Management
97
International journal of sport management and marketing : IJSMM
89
Sport marketing quarterly : preferred journal of the Sport Marketing Association
74
Sport management review
73
International journal of sport finance
60
International journal of sports marketing & sponsorship
58
Tourism management : research, policies, practice
44
Applied economics
27
International journal of event and festival management
24
Journal of business research : JBR
23
Sport, Business and Management : an international journal ; SBM
17
Tourism economics : the business and finance of tourism and recreation
16
Journal of travel and tourism marketing
15
Applied economics letters
14
Tourism management perspectives : TMP
14
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
12
European journal of operational research : EJOR
11
Journal of advertising research
10
Journal of promotion management : JPM
10
Sports event management : the Caribbean experience
10
International journal of forecasting
9
European journal of marketing : EJM
8
African journal of business and economic research : AJBER
7
Asian economic policy review : AEPR
7
International journal of advertising : the quarterly review of marketing communications
7
Journal of hospitality marketing & management
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
Strategies in sports marketing : technologies and emerging trends
7
Tourism analysis : an interdisciplinary tourism & hospitality journal
7
Journal of destination marketing & management
6
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
6
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
6
Economics letters
5
Effects, role and significance
5
Journal of advertising : official publication of the American Academy of Advertising
5
Journal of vacation marketing : an international journal
5
Mega-Event und Stadtentwicklung im globalen Süden : die Fußballweltmeisterschaft 2010 und ihre Impulse für Südafrika
5
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ECONIS (ZBW)
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1
The influence of event-related factors on sport fans' purchase intention : a study of sponsored products during televised sporting events
Rai, Jaskirat Singh
;
Cho, Heetae
;
Yousaf, Anish
;
Itani, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10014486666
Saved in:
2
The role of a mega-sporting event in attracting domestic tourists : the case of Seoul
Jeong, Yunduk
;
Kim, Sukkyu
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
2
,
pp. 306-321
Persistent link: https://www.econbiz.de/10013163331
Saved in:
3
Sponsoring the Beijing Olympic Games : patterns of sponsor advertising
Söderman, Sten
;
Dolles, Harald
- In:
Asia Pacific journal of marketing and logistics
22
(
2010
)
1
,
pp. 8-24
Persistent link: https://www.econbiz.de/10003943762
Saved in:
4
The role of involvement and identification on event quality perceptions and satisfaction : a case of US Taekwondo Open
Ko, Yong Jae
;
Kim, Yu Kyoum
;
Kim, Min Kil
;
Lee, Jeoung Hak
- In:
Asia Pacific journal of marketing and logistics
22
(
2010
)
1
,
pp. 25-39
Persistent link: https://www.econbiz.de/10003943769
Saved in:
5
Emotions and sponsorship : a key to global effectiveness? ; a comparative study of Australia and France
Bal, Charles
;
Quester, Pascale
;
Plewa, Carolin
- In:
Asia Pacific journal of marketing and logistics
22
(
2010
)
1
,
pp. 40-54
Persistent link: https://www.econbiz.de/10003943900
Saved in:
6
The influence of the Olympic Games on Beijing consumers' perceptions of their city tourism development
Kapareliotis, Ilias
;
Panopoulos, Anastasios
; …
- In:
Asia Pacific journal of marketing and logistics
22
(
2010
)
1
,
pp. 90-100
Persistent link: https://www.econbiz.de/10003943916
Saved in:
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