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type:"article"
~isPartOf:"Innovation durch Smartphone & Co. : die neuen Geschäftspotenziale mobiler Endgeräte"
~isPartOf:"International journal of industrial organization"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing communications"
~type:"book"
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Search: subject_exact:"Mobile phone"
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Mobile phone
50
Mobiltelefon
50
Consumer behaviour
20
Konsumentenverhalten
20
Mobile Anwendung
15
Mobile application
15
Mobile communications
15
Mobilkommunikation
15
Mobile Business
8
Mobile business
8
Advertising
6
Innovation diffusion
6
Innovationsdiffusion
6
Internet marketing
6
Mobile Marketing
6
Mobile marketing
6
Online-Marketing
6
Werbung
6
Advertising effects
5
Beziehungsmarketing
5
Relationship marketing
5
Werbewirkung
5
Deutschland
4
Germany
4
Innovation
4
Innovation adoption
4
Innovationsakzeptanz
4
Brand management
3
Business process management
3
Competition
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Markenführung
3
Network economics
3
Netzwerkökonomik
3
Prozessmanagement
3
Software
3
Welt
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World
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Access regulation
2
Attitude
2
Competitive strategy
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Grajek, Michał
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Innovation durch Smartphone & Co. : die neuen Geschäftspotenziale mobiler Endgeräte
International journal of industrial organization
Journal of business research : JBR
Journal of marketing communications
Telecommunications policy : the international journal of digital economy, data sciences and new media
73
Technological forecasting & social change : an international journal
49
AGDI working paper
37
Journal of retailing and consumer services
26
NBER working paper series
24
Working paper / National Bureau of Economic Research, Inc.
22
Discussion paper / Centre for Economic Policy Research
20
Information economics and policy : IEP
17
International journal of business information systems : IJBIS
16
Journal of regulatory economics
15
NBER Working Paper
15
International journal of e-business research : an official publication of the Information Resources Management Association
13
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
13
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
12
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
11
SpringerLink / Bücher
11
Discussion paper
10
International journal of electronic business
10
International journal of technology marketing : IJTMkt
10
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
10
Policy research working paper : WPS
10
International journal of business innovation and research
9
International journal of internet marketing and advertising : IJIMA
9
Journal of development economics
9
NET Institute Working Paper
9
Working paper
9
Applied economics letters
8
Asia Pacific journal of marketing and logistics
8
CESifo working papers
8
Discussion papers / CEPR
8
Electronic commerce research
8
Information systems research : ISR
8
Keskusteluaiheita / Elinkeinoelämän Tutkimuslaitos
8
Management information systems : mis quarterly
8
Psychology & marketing
8
The journal of product innovation management : an international publication of the Product Development & Management Association
8
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ECONIS (ZBW)
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1
Factors affecting consumer attitudes towards SMS advertising in the Palestinian banking sector. The moderating role of national culture
Salem, Mohammed
;
Baidoun, Samir
;
Wady, Rushdy
; …
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 747-768
Persistent link: https://www.econbiz.de/10014414330
Saved in:
2
Demand for in-app purchases in mobile apps : a difference-in-difference approach
Enache, Andreea
;
Friberg, Richard
;
Wiklander, Magnus
- In:
International journal of industrial organization
88
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014299593
Saved in:
3
The malevolent side of masstige consumers' behavior : the role of dark triad and technology propensity
Iaia, Lea
;
Leonelli, Simona
;
Masciarelli, Francesca
; …
- In:
Journal of business research : JBR
149
(
2022
),
pp. 954-966
Persistent link: https://www.econbiz.de/10013325735
Saved in:
4
Smartphone experience, satisfaction, and referral : an ecosystem perspective
Yazdanparast, Atefeh
;
Tran, Gina A.
- In:
Journal of marketing communications
27
(
2021
)
8
,
pp. 816-839
Persistent link: https://www.econbiz.de/10012697001
Saved in:
5
A meta-analytic review of mobile advertising research
Maseeh, Haroon Iqbal
;
Jebarajakirthy, Charles
; …
- In:
Journal of business research : JBR
136
(
2021
),
pp. 33-51
Persistent link: https://www.econbiz.de/10012663194
Saved in:
6
Pandemic information support lifecycle : evidence from the evolution of mobile apps during COVID-19
Kalgotra, Pankush
;
Gupta, Ashish
;
Sharda, Ramesh
- In:
Journal of business research : JBR
134
(
2021
),
pp. 540-559
Persistent link: https://www.econbiz.de/10012643851
Saved in:
7
Distribution of the benefits of regulation vs. competition : The case of mobile telephony in South Africa
Hawthorne, Ryan
;
Grzybowski, Lukasz
- In:
International journal of industrial organization
74
(
2021
),
pp. 1-19
Persistent link: https://www.econbiz.de/10012802426
Saved in:
8
Introduction : advancing understanding of mobile applications in marketing
Dinsmore, John
;
Swani, Kunal
;
Goodrich, Kendall
;
Konus, Umut
- In:
Journal of business research : JBR
126
(
2021
),
pp. 361-362
Persistent link: https://www.econbiz.de/10012494323
Saved in:
9
Mobile consumer behaviour on apps usage : the effects of perceived values, rating, and cost
Izzal Asnira Zolkepli
;
Sharifah Nadiah Syed Mukhiar
; …
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 571-593
Persistent link: https://www.econbiz.de/10012624669
Saved in:
10
The effects of transforming mobile services into mobile promotions
Hsieh, Jung-Kuei
- In:
Journal of business research : JBR
121
(
2020
),
pp. 195-208
Persistent link: https://www.econbiz.de/10012417338
Saved in:
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