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type:"article"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Advertising effects"
~subject:"Mobile business"
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Advertising effects
Mobile business
Mobile phone
17
Mobiltelefon
17
Consumer behaviour
11
Konsumentenverhalten
11
Mobile communications
11
Mobilkommunikation
11
Internet marketing
10
Mobile Business
10
Online-Marketing
10
Mobile Marketing
7
Mobile marketing
7
Advertising
5
Innovation adoption
5
Innovationsakzeptanz
5
Werbewirkung
5
Werbung
5
Confidence
3
Mobile Anwendung
3
Mobile application
3
USA
3
United States
3
Vertrauen
3
mobile advertising
3
Kundenbindungsprogramm
2
Loyalty program
2
Mobile advertising
2
Online retailing
2
Online-Handel
2
SMS
2
SMS advertising
2
Viral marketing
2
Virales Marketing
2
short message service
2
smartphones
2
trust
2
Arbeitsmobilität
1
Beziehungsmarketing
1
Bibliometrics
1
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12
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12
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English
12
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Amoako, George Kofi
1
Aramendia-Muneta, Maria Elena
1
Atadil, Hilmi A.
1
Bacile, Todd J.
1
Bakr, Yousra
1
Chan, Irene Cheng Chu
1
Crinson, Danny
1
Diep Ngoc Su
1
Doe, Joshua Kofi
1
Doğan, Seden
1
Duy Quy Nguyen-Phuoc
1
Elwalda, Abdulaziz
1
Erdem, Mehmet
1
Erkan, Ismail
1
Goldsmith, Ronald E.
1
Green, Alison
1
Ha, Young
1
Im, Hyunjoo
1
Law, Chun Hung Roberts
1
Livas, Christos
1
Luu Trong Tuan
1
Ly Ngoc Thi Nguyen
1
Martins, Albert
1
Murillo, Enrique
1
Nardali, Sinan
1
Nguyen An Ngoc Nguyen
1
Olarte-Pascual, Cristina
1
Papadopoulou, Panagiota
1
Pelet, Jean-Eric
1
Rahman, Mushfiqur
1
Skotis, Apostolos
1
Tolba, Ahmed
1
Tsegah, Marian
1
Wang, Liang
1
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International journal of internet marketing and advertising : IJIMA
Journal of hospitality marketing & management
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of retailing and consumer services
8
International journal of e-business research : an official publication of the Information Resources Management Association
7
International journal of business information systems : IJBIS
6
Journal of business research : JBR
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Information systems research : ISR
4
Journal of internet commerce
4
Journal of marketing communications
4
Technological forecasting & social change : an international journal
4
Web 2.0 und soziale Netzwerke - Risiko oder strategische Chance? : Handlungsoptionen für die Zukunftsperspektive von Kreditinstituten
4
Business horizons
3
Electronic commerce research and applications
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of electronic commerce : IJEC
3
International journal of electronic marketing and retailing : IJEMR
3
International journal of networking and virtual organisations : IJNVO
3
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
3
Management information systems : mis quarterly
3
Asia Pacific journal of marketing and logistics
2
Cogent business & management
2
Directory of international direct and e-marketing : a country-by-country sourcebook of providers legislation and data
2
Economic research
2
Electronic markets : the international journal on networked business
2
GITAM journal of management : a quarterly publication of GITAM Institute of Management
2
Information systems and e-business management : ISeB
2
International journal of advertising : the review of marketing communications
2
International journal of bank marketing
2
International journal of business excellence : IJBEX
2
International journal of business innovation and research : IJBIR
2
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
2
International journal of services, economics and management
2
Journal of advertising research
2
Journal of digital banking
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of payments strategy & systems
2
Journal of promotion management : JPM
2
Journal of promotion management : innovations in planning and applied research
2
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ECONIS (ZBW)
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1
SMS advertisement and purchasing intentions : an emerging market perspective
Amoako, George Kofi
;
Doe, Joshua Kofi
;
Tsegah, Marian
; …
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 181-201
Persistent link: https://www.econbiz.de/10014318252
Saved in:
2
Factors affecting the impact of text message advertising
Livas, Christos
;
Skotis, Apostolos
- In:
International journal of internet marketing and …
16
(
2022
)
3
,
pp. 230-256
Persistent link: https://www.econbiz.de/10013256307
Saved in:
3
Modeling consumers' trust in mobile food delivery apps : perspectives of technology acceptance model, mobile service quality and personalization-privacy theory
Diep Ngoc Su
;
Nguyen An Ngoc Nguyen
;
Ly Ngoc Thi Nguyen
; …
- In:
Journal of hospitality marketing & management
31
(
2022
)
5
,
pp. 535-569
Persistent link: https://www.econbiz.de/10013327147
Saved in:
4
Consumer attitudes towards mobile advertising : an updated vision
Aramendia-Muneta, Maria Elena
;
Olarte-Pascual, Cristina
- In:
International journal of internet marketing and …
13
(
2019
)
3
,
pp. 235-252
Persistent link: https://www.econbiz.de/10012140344
Saved in:
5
Digital natives in the hospitality workforce : an exploratory study on mobile dependency
Atadil, Hilmi A.
;
Erdem, Mehmet
;
Green, Alison
; …
- In:
Journal of hospitality marketing & management
30
(
2021
)
7
,
pp. 785-798
Persistent link: https://www.econbiz.de/10012649547
Saved in:
6
Text me on WhatsApp, let us talk about brands! : the power of mobile word of mouth on mobile purchase intention
Erkan, Ismail
;
Elwalda, Abdulaziz
;
Rahman, Mushfiqur
; …
- In:
International journal of internet marketing and …
13
(
2019
)
3
,
pp. 218-234
Persistent link: https://www.econbiz.de/10012140343
Saved in:
7
A comprehensive review of mobile technology use in hospitality and tourism
Law, Chun Hung Roberts
;
Chan, Irene Cheng Chu
;
Wang, Liang
- In:
Journal of hospitality marketing & management
27
(
2018
)
6
,
pp. 626-648
Persistent link: https://www.econbiz.de/10011919950
Saved in:
8
Attitudes toward mobile search ads : a study among Mexican millennials
Murillo, Enrique
- In:
Journal of research in interactive marketing : …
11
(
2017
)
1
,
pp. 91-108
Persistent link: https://www.econbiz.de/10011699258
Saved in:
9
Antecedents to SMS advertising acceptance : a grounded theory approach
Bakr, Yousra
;
Tolba, Ahmed
- In:
International journal of internet marketing and …
10
(
2016
)
1/2
,
pp. 28-53
Persistent link: https://www.econbiz.de/10011581511
Saved in:
10
Social media and m-commerce
Pelet, Jean-Eric
;
Papadopoulou, Panagiota
- In:
International journal of internet marketing and …
9
(
2015
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10011387770
Saved in:
1
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