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type:"article"
~isPartOf:"Journal of Contemporary Issues in Business and Government"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Dienstleistungsqualität"
~subject:"Mobile Marketing"
~subject:"Social Web"
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Search: subject_exact:"Mobilkommunikation"
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Dienstleistungsqualität
Mobile Marketing
Social Web
Mobile communications
73
Mobilkommunikation
73
Consumer behaviour
58
Konsumentenverhalten
58
Customer satisfaction
26
Kundenzufriedenheit
26
Mobile Business
24
Mobile business
24
Beziehungsmarketing
21
Relationship marketing
21
Service quality
17
Innovation adoption
16
Innovationsakzeptanz
16
Mobile phone
16
Mobiltelefon
16
Mobile Anwendung
10
Mobile application
10
Online retailing
10
Online-Handel
10
Einzelhandel
9
Retail trade
9
Confidence
8
Internet marketing
8
Mobile marketing
8
Online-Marketing
8
Vertrauen
8
Beschwerdemanagement
7
Complaint management
7
Electronic money
6
Elektronisches Geld
6
Mobile commerce
6
Satisfaction
6
Social web
6
Customer service
5
Kundenservice
5
Trust
5
Brand image
4
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22
Free
2
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Article in journal
29
Aufsatz in Zeitschrift
29
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English
29
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Ladhari, Riadh
2
Souiden, Nizar
2
Ashaduzzaman, Md
1
Azemi, Yllka
1
Bataoui, Soffien
1
Bicho, Marta
1
Bilgihan, Anil
1
Birch, Nancy J.
1
Boch, Emmanuelle
1
Bougoure, Ursula Sigrid
1
Bredican, John
1
Carlson, Jamie
1
Casidy, Riza
1
Cassab, Harold
1
Cherukur, Ram Babu
1
Chiadmi, Nour-Eddine
1
Chiu, Hsin-Yi
1
Chuah, Stephanie Hui-wen
1
Culver, Jeffrey N.
1
Dufour, Béatrice
1
Fazal-e-Hasan, Syed
1
Goneos-Malka, A.
1
Grobler, Anske F.
1
Han, Heesup
1
Harun, Ahasan
1
Hobson, Ana
1
Hsu, Jen-Hsien
1
Huang, Lijuan
1
Högberg, Johan
1
Jebarajakirthy, Charles
1
Jung, Na Young
1
Kaatz, Christopher
1
Kandampully, Jay
1
Kao, Shu-Chen
1
Kim, Hee Jin
1
Kim, Jongki
1
Ma, Ngai Ki
1
Marimuthu, Malliga
1
Martinez, Luisa M.
1
Mitronen, Lasse
1
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Published in...
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Journal of Contemporary Issues in Business and Government
Journal of retailing and consumer services
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
International journal of hospitality management
10
Journal of business research : JBR
10
The journal of services marketing
10
Handbook of research on mobile marketing management
8
International journal of services and operations management
8
International journal of internet marketing and advertising : IJIMA
7
Cogent business & management
6
International journal of business information systems : IJBIS
6
International journal of contemporary hospitality management
6
International journal of networking and virtual organisations : IJNVO
6
International journal of services, economics and management
6
Services marketing quarterly
6
Asia Pacific journal of marketing and logistics
5
Business horizons
5
International journal of e-business research : an official publication of the Information Resources Management Association
5
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Service business
5
Electronic markets : the international journal on networked business
4
Information systems research : ISR
4
International journal of technology marketing : IJTMkt
4
Journal of global marketing
4
Journal of hospitality marketing & management
4
Journal of marketing research
4
Journal of promotion management : innovations in planning and applied research
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Telecommunications policy : the international journal of digital economy, data sciences and new media
4
The service industries journal
4
Tourism management : research, policies, practice
4
Business and Economic Research : BER
3
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
3
Global business review
3
Handbook of research in mobile business : technical, methodological, and social perspectives
3
International journal of bank marketing
3
International journal of business innovation and research
3
International journal of economic research
3
International journal of economics and business research
3
International journal of electronic customer relationship management : IJECRM
3
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ECONIS (ZBW)
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1
Would you try it again? : dual effects of customer mindfulness on service recovery
Martinez, Luisa M.
;
Pacheco, Natália Araújo
;
Ramos, …
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014364668
Saved in:
2
The role of socially rich photos in generating favorable donation behavior on charity websites
Bataoui, Soffien
;
Boch, Emmanuelle
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014364672
Saved in:
3
Moderating effect of government regulations on the determinants of customer loyalty for cellular service providers in Pakistan
Tariq, Beenish
;
Najam, Hammad
;
Nik Kamariah Nik Mat
; …
- In:
Journal of Contemporary Issues in Business and Government
26
(
2020
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10012286411
Saved in:
4
A study on customer satisfaction on e-payment applications
Cherukur, Ram Babu
;
Srilakshmi Harshitha P
- In:
Journal of Contemporary Issues in Business and Government
26
(
2020
)
2
,
pp. 920-926
Persistent link: https://www.econbiz.de/10012543187
Saved in:
5
Luxury fashion brand customers' perceptions of mobile marketing : evidence of multiple communications and marketing channels
Azemi, Yllka
;
Ozuem, Wilson
;
Wiid, Ria
;
Hobson, Ana
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013209692
Saved in:
6
The impact of customised mobile marketing on passenger shopping behaviour in the airport terminal
Wu, Cheng-Lung
;
Ma, Ngai Ki
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013209700
Saved in:
7
A virtual market in your pocket : how does mobile augmented reality (MAR) influence consumer decision making?
Qin, Hong
;
Peak, Daniel Alan
;
Prybutok, Victor
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012431666
Saved in:
8
M-commerce : the nexus between mobile shopping service quality and loyalty
Omar, Suha
;
Mohsen, Kholoud
;
Tsimonis, Georgios
; …
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012502686
Saved in:
9
Pursuit of loyalty in service recovery : the roles of brand equity and cognitive reappraisal as moderators
Harun, Ahasan
;
Rokonuzzaman, Md
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012648862
Saved in:
10
How do electronic word of mouth practices contribute to mobile banking adoption?
Shankar, Amit
;
Jebarajakirthy, Charles
;
Ashaduzzaman, Md
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012132251
Saved in:
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