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The marketing review
Journal of promotion management : JPM
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International journal of advertising : the review of marketing communications
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Why do advertisers use visual metaphors? : a pragmatic perspective
Djafarova, Elmira
- In:
The marketing review
16
(
2016
)
2
,
pp. 203-214
Persistent link: https://www.econbiz.de/10011642146
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Developing a framework of integrated visual brand identity touch-point (IVBIT) programmes in universities
Hussain, Rahim
;
Ferdous, Ahmed Shahriar
- In:
The marketing review
14
(
2014
)
4
,
pp. 431-445
Persistent link: https://www.econbiz.de/10011445023
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