Developing a framework of integrated visual brand identity touch-point (IVBIT) programmes in universities
Rahim Hussain (University of Dubai, UAE), Ahmed Shahriar Ferdous (Deakin University, Australia)
| Year of publication: |
2014
|
|---|---|
| Authors: | Hussain, Rahim ; Ferdous, Ahmed Shahriar |
| Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374-X. - Vol. 14.2014, 4, p. 431-445
|
| Subject: | Visual brand identity | Brand touch-points | University branding | Markenführung | Brand management | Markenimage | Brand image | Hochschule | Higher education institution | Visualisierung | Visualization | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1362/146934714X14185702841406 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011445023