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type:"article"
~person:"Bradlow, Eric T."
~person:"Burke, Raymond R."
~person:"Olbrich, Rainer"
~person:"Toporowski, Waldemar"
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Search: subject_exact:"Point of purchase"
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Ladengeschäft
8
Retail outlet
8
Consumer behaviour
4
Konsumentenverhalten
4
Visual perception
3
Visuelle Wahrnehmung
3
Einzelhandel
2
Ladengestaltung
2
Online retailing
2
Online-Handel
2
Perception
2
Retail trade
2
Sales promotion
2
Store design
2
Verkaufsförderung
2
Wahrnehmung
2
eye tracking
2
Consumer products distribution
1
Controlling
1
Customer satisfaction
1
Deutschland
1
Ephemerality
1
Event marketing
1
Event-Marketing
1
Experiential store
1
Food retailing
1
Germany
1
In-store purchase
1
Konsumgüterhandel
1
Kundenzufriedenheit
1
Lebensmitteleinzelhandel
1
Management control
1
Market research
1
Marketing
1
Marktforschung
1
Multivariate Analyse
1
Multivariate analysis
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Need for uniqueness
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Pop-up
1
Preiselastizität
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Bradlow, Eric T.
Burke, Raymond R.
Olbrich, Rainer
Toporowski, Waldemar
Silberer, Günter
8
Gröppel-Klein, Andrea
5
Büttner, Oliver B.
3
Grant, David B.
3
Hui, Sam K.
3
Inman, J. Jeffrey
3
Schnedlitz, Peter
3
Zielke, Stephan
3
Beatty, Sharon E.
2
Behe, Bridget K.
2
Chandon, Pierre
2
Diallo, Mbaye Fall
2
Dräger, Peter
2
Fernandez, R. Thomas
2
Fernie, John
2
Frey, Ulrich Dirk
2
Gazley, Aaron
2
Goodman, Joseph K.
2
Grünblatt, Martin
2
Hagtvedt, Henrik
2
Horstmann, Felix
2
Huang, Yanliu
2
Huddleston, Patricia
2
Hultén, Bertil
2
Hunt, Adam
2
Hutchinson, J. W.
2
Keuper, Frank
2
Leykin, Alex
2
McLaren, Lachlan
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Minahan, Stella
2
Nordfält, Jens
2
Pantano, Eleonora
2
Runfola, Andrea
2
Suher, Jacob
2
Swoboda, Bernhard
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Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
1
Journal of marketing
1
Journal of marketing research
1
Journal of retailing and consumer services
1
Marketing : journal of research and management
1
Review of marketing research
1
Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
1
Yearbook of marketing and consumer research
1
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ECONIS (ZBW)
8
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1
Short and sweet : effects of pop-up stores' ephemerality on store sales
Henkel, Laura
;
Jahn, Steffen
;
Toporowski, Waldemar
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013169661
Saved in:
2
Understanding lateral and vertical biases in consumer attention : an in-store ambulatory eye-tracking study
Chen, Ming
;
Burke, Raymond R.
;
Hui, Sam K.
;
Leykin, Alex
- In:
Journal of marketing research
58
(
2021
)
6
,
pp. 1120-1141
Persistent link: https://www.econbiz.de/10012794318
Saved in:
3
Identifying the drivers of shopper attention, engagement, and purchase
Burke, Raymond R.
;
Leykin, Alex
-
2014
Persistent link: https://www.econbiz.de/10010424894
Saved in:
4
Does in-store marketing work? : effects of the number and position of shelf facings on brand attention and evaluation at the point of purchase
Chandon, Pierre
;
Hutchinson, J. W.
;
Bradlow, Eric T.
; …
- In:
Journal of marketing
73
(
2009
)
6
,
pp. 1-17
Persistent link: https://www.econbiz.de/10003901067
Saved in:
5
Self-service and traditional check-outs in a retail setting : an analysis of perceptual differences and satisfaction drivers
Zielke, Stephan
;
Lietke, Britta
;
Toporowski, Waldemar
; …
- In:
Marketing : journal of research and management
4
(
2008
)
1
,
pp. 24-37
Persistent link: https://www.econbiz.de/10003709018
Saved in:
6
Measuring the value of point-of-purchase marketing with commercial eye-tracking data
Chandon, Pierre
;
Hutchinson, J. W.
;
Bradlow, Eric T.
; …
- In:
Visual marketing : from attention to action ; …
,
(pp. 224-258)
.
2008
Persistent link: https://www.econbiz.de/10009260338
Saved in:
7
Long term effects of price promotions : modelling dynamic price campaign elasticity and recording the empirical data obtained
Olbrich, Rainer
;
Battenfeld, Dirk
;
Grünblatt, Martin
- In:
Yearbook of marketing and consumer research
4
(
2006
),
pp. 30-49
Persistent link: https://www.econbiz.de/10003404837
Saved in:
8
25 Jahre scanning am point of sale (POS) in Deutschland : Ergebnisse einer empirischen Untersuchung zum Stand der Nutzung von Scanningdaten in der Konsumgüterwirtschaft
Olbrich, Rainer
;
Grünblatt, Martin
- In:
Controlling : Zeitschrift für erfolgsorientierte …
16
(
2004
)
4/5
,
pp. 265-272
Persistent link: https://www.econbiz.de/10002084393
Saved in:
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