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type:"article"
~person:"Downing, Steve"
~subject:"Konsumentenverhalten"
~subject:"Markenimage"
~subject:"Relationship marketing"
~type:"book"
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The Routledge companion to nonprofit marketing
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The evolution of nonprofit marketing
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ECONIS (ZBW)
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Relationship marketing in the not-for-profit sector : an extension and applications or the commitment-trust theory
MacMillan, Keith
;
Money, Kevin
;
Money, Arthur H.
; …
-
2008
Persistent link: https://www.econbiz.de/10003717541
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Relationship marketing and the not-for-profit sector : an extension and application of the commitment-trust theory
Money, Kevin
;
Money, Arthur H.
;
Downing, Steve
; …
- In:
The Routledge companion to nonprofit marketing
,
(pp. 28-48)
.
2008
Persistent link: https://www.econbiz.de/10003592269
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