Relationship marketing and the not-for-profit sector : an extension and application of the commitment-trust theory
Kevin Money; Arthur Money; Steve Downing and Carola Hillenbrand
Year of publication: |
2008
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Authors: | Money, Kevin ; Money, Arthur H. ; Downing, Steve ; Hillenbrand, Carola |
Published in: |
The Routledge companion to nonprofit marketing. - London [u.a.] : Routledge, ISBN 0-415-41727-9. - 2008, p. 28-48
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Subject: | Nonprofit-Organisation | Nonprofit organization | Beziehungsmarketing | Relationship marketing | Vertrauen | Confidence | Nonprofit-Marketing | Nonprofit marketing | Südafrika | South Africa |
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