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type:"article"
~person:"Karniouchina, Ekaterina V."
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatz in Zeitschrift"
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Advertising effects
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Karniouchina, Ekaterina V.
McKenzie, Jordi
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Brown, Alexander L.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Women and minority film directors in hollywood : performance implications of product development and distribution biases
Karniouchina, Ekaterina V.
;
Carson, Stephen J.
; …
- In:
Journal of marketing research
60
(
2023
)
1
,
pp. 25-51
Persistent link: https://www.econbiz.de/10013474546
Saved in:
2
Do marketing media have life cycles? : the case of product placement in movies
Karniouchina, Ekaterina V.
;
Uslay, Can
;
Erenburg, Grigori
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 27-48
Persistent link: https://www.econbiz.de/10009159893
Saved in:
3
Impact of star and movie buzz on motion picture distribution and box office revenue
Karniouchina, Ekaterina V.
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
1
,
pp. 62-74
Persistent link: https://www.econbiz.de/10009007237
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