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type:"article"
~person:"Yoo, Jinnie Jinyoung"
~subject:"Internationales Marketing"
~subject:"United States"
~type_genre:"Aufsatz in Zeitschrift"
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Yoo, Jinnie Jinyoung
Cleveland, Mark
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Mooij, Marieke K. de
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of global marketing
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Calling it out : the impact of national identity on consumer response to ads with a patriotic theme
Yoo, Jinnie Jinyoung
;
Lee, Wei-Na
- In:
Journal of advertising : official publication of the …
45
(
2016
)
2
,
pp. 244-255
Persistent link: https://www.econbiz.de/10011486903
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2
For love of country? : consumer ethnocentrism in China, South Korea, and the United States
Tsai, Wanhsiu Sunny
;
Yoo, Jinnie Jinyoung
;
Lee, Wei-Na
- In:
Journal of global marketing
26
(
2013
)
2
,
pp. 98-114
Persistent link: https://www.econbiz.de/10010189530
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