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type:"article"
~subject:"Beziehungsmarketing"
~subject:"Germany"
~subject:"Ladengestaltung"
~subject:"United States"
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Beziehungsmarketing
Germany
Ladengestaltung
United States
Ladengeschäft
175
Retail outlet
175
Consumer behaviour
69
Konsumentenverhalten
69
Einzelhandel
36
Retail trade
36
Store design
26
Sales promotion
16
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16
Brand management
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Journal of retailing and consumer services
5
Visual merchandising : the image of selling
3
Handbuch Handel : Strategien - Perspektiven - internationaler Wettbewerb
2
Harvard business review on retailing and merchandising
2
Journal of marketing
2
(1998). - XI, 346 S. : graph. Darst. - Enth. 18 Beitr.
1
Aktuelle Aspekte in der Dienstleistungsforschung : [im November 2013 fand an der Ludwig-Maximilians-Universität München der 17. Workshop Dienstleistungsmarketing statt, der vom Institut für Marketing ausgerichtet wurde]
1
Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
1
Consumer behavior analysis : (a) rational approach to consumer choice
1
Covid economics : vetted and real-time papers
1
Customer Management : Vertriebs- und Servicekonzepte der Zukunft
1
Das Franchise-System : Handbuch für Franchisegeber und Franchisenehmer
1
Die Frauen und das Netz : Angebote und Nutzung aus Genderperspektive
1
Digitale Kommunikation
1
European retail research
1
Events und Erlebnis : Stand und Perspektiven der Eventforschung
1
Exzellenz in Markenmanagement und Vertrieb : Grundlagen und Erfahrungen
1
From Little's law to marketing science : essays in honor of John D.C. Little
1
GDI-Impuls : Wissensmagazin für Wirtschaft, Gesellschaft, Handel
1
Global marketing strategies for the promotion of luxury goods
1
Handbook of research on applied AI for international business and marketing applications
1
Handel 4.0 : die Digitalisierung des Handels - Strategien, Technologien, Transformation
1
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
1
International journal of logistics : research and applications
1
International journal of retail & distribution management
1
Journal for global business advancement : JGBA
1
Journal of Islamic marketing : JIMA
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of food products marketing
1
Journal of marketing research
1
Journal of marketing theory and practice : JMTP
1
Journal of retailing
1
Marketing : ZFP ; journal of research and management
1
Nachhaltiges Wirtschaften im digitalen Zeitalter : Innovation - Steuerung - Compliance
1
NeuroPsychoEconomics
1
Neuromarketing : Erkenntnisse der Hirnforschung für Markenführung, Werbung und Verkauf
1
Professionelles Sales & Service Management : Vorsprung durch konsequente Kundenorientierung
1
Psychology & marketing
1
Quantitative Marketingforschung in Deutschland : Festschrift für Klaus Peter Kaas zum 65. Geburtstag
1
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ECONIS (ZBW)
56
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1
S-O-R based experiential framework for measuring in-store customer satisfaction in non-fuel retailing
Shamim, Amjad
;
Muhammad Farrukh Abid
;
Ahmad, Farooq
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014462298
Saved in:
2
Immersive retailing : the in-store experience
Hagtvedt, Henrik
;
Chandukala, Sandeep R.
- In:
Journal of retailing
99
(
2023
)
4
,
pp. 505-517
Persistent link: https://www.econbiz.de/10014465641
Saved in:
3
The early impact of COVID-19 on local commerce : changes in spend across neighborhoods and online
Relihan, Lindsay E.
;
Ward, Marvin M. <Jr.>
;
Wheat, Chris W.
- In:
Covid economics : vetted and real-time papers
(
2020
)
28
,
pp. 1-28
Persistent link: https://www.econbiz.de/10012311054
Saved in:
4
Short and sweet : effects of pop-up stores' ephemerality on store sales
Henkel, Laura
;
Jahn, Steffen
;
Toporowski, Waldemar
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013169661
Saved in:
5
Don't miss the boat when consumers are in-store! : exploring the use of point-of-purchase displays to promote green and non-green products
Rizzi, Francesco
;
Gigliotti, Marina
;
Runfola, Andrea
; …
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013366355
Saved in:
6
In-store journey model with purchasing behavior based on in-store journey data and ID-POS data
Ishimaru, Yutaro
;
Morita, Hiroyuki
;
Goto, Yusuke
- In:
The review of socionetwork strategies
15
(
2021
)
1
,
pp. 215-237
Persistent link: https://www.econbiz.de/10012584004
Saved in:
7
Understanding lateral and vertical biases in consumer attention : an in-store ambulatory eye-tracking study
Chen, Ming
;
Burke, Raymond R.
;
Hui, Sam K.
;
Leykin, Alex
- In:
Journal of marketing research
58
(
2021
)
6
,
pp. 1120-1141
Persistent link: https://www.econbiz.de/10012794318
Saved in:
8
Exploratory shopping : attention affects in-store exploration and unplanned purchasing
Streicher, Mathias C
;
Estes, Zachary
;
Büttner, Oliver B.
- In:
Journal of consumer research : JCR ; an …
48
(
2021
)
1
,
pp. 51-76
Persistent link: https://www.econbiz.de/10012594292
Saved in:
9
Non-invasive personalized in-store location-based marketing : a practical use case
Dentamaro, Vincenzo
;
Impedovo, Donato
;
Pirlo, Giuseppe
; …
- In:
Handbook of research on applied AI for international …
,
(pp. 365-390)
.
2021
Persistent link: https://www.econbiz.de/10012303474
Saved in:
10
Shopper deal seeking across channels : an updated view
Gillison, Stephanie T.
;
Northington, William Magnus
; …
- In:
Journal of marketing theory and practice : JMTP
27
(
2019
)
2
,
pp. 123-139
Persistent link: https://www.econbiz.de/10012181612
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