//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type:"article"
~subject:"Brand image"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Sportevent"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Sport event
1,675
Sportveranstaltung
1,675
Sports
541
Sport
539
Professional sports
458
Profisport
458
Football
385
Fußball
385
Sportmarketing
378
Sports marketing
378
Big event
318
Großveranstaltung
318
Consumer behaviour
300
Konsumentenverhalten
300
USA
188
United States
188
Sponsoring
171
Sponsorship
171
Welt
148
World
147
Event marketing
146
Event-Marketing
146
Impact assessment
135
Wirkungsanalyse
135
Ball game
120
Ballsport
120
Tourism
119
Sport policy
118
Sportpolitik
118
Tourismus
118
Sport organization
103
Sportorganisation
103
Management
97
Markenimage
77
Organisation
75
Organization
75
Sports economics
75
Sportökonomik
75
Netherlands
72
more ...
less ...
Online availability
All
Undetermined
41
Free
2
Type of publication
All
Article
Book / Working Paper
5
Type of publication (narrower categories)
All
Article in journal
72
Aufsatz in Zeitschrift
72
Aufsatz im Buch
5
Book section
5
Case study
1
Conference paper
1
Fallstudie
1
Konferenzbeitrag
1
more ...
less ...
Language
All
English
73
German
4
Author
All
Grohs, Reinhard
4
Breiter Terry, Deborah
3
Chanavat, Nicolas
3
Hahm, Jeeyeon
3
Reisinger, Heribert
3
Tasci, Asli DA
3
Bodet, Guillaume
2
Breuer, Christoph
2
Fairley, Sheranne
2
Ferreira, Luciana Brandão
2
Giraldi, Janaina de Moura Engracia
2
Hallmann, Kirstin
2
Kaplanidou, Kyriaki
2
Kenyon, James Andrew
2
Martinent, Guillaume
2
Rocha, Claudio
2
Sharma, Abhinav
2
Abreu Novais, Margarida
1
Alexandris, Kostas
1
Alguacil, Mario
1
Aragonés-Jericó, Cristina
1
Arcodia, Charles
1
Bachleda, Catherine
1
Baker, Thomas A., III.
1
Bang, Jyejin
1
Banyai, Maria
1
Bazzanella, Filippo
1
Bichler, Bernhard Fabian
1
Biscaia, Rui
1
Blaszka, Matthew
1
Blumrodt, Jens
1
Boronczyk, Felix
1
Breitbarth, Tim
1
Bruhn, Manfred
1
Byon, Kevin K.
1
Byun, Jinsu
1
Carrillat, François A.
1
Chen, Mei-hsiu
1
Chiappetta Jabbour, Charbel José
1
Cho, Chang-hoan
1
more ...
less ...
Published in...
All
Sport marketing quarterly : preferred journal of the Sport Marketing Association
7
International journal of sport management and marketing : IJSMM
6
Journal of business research : JBR
4
Journal of travel and tourism marketing
4
International journal of advertising : the quarterly review of marketing communications
3
Sport management review
3
Tourism management : research, policies, practice
3
Asia Pacific journal of marketing and logistics
2
European Sport management quarterly : ESMQ
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of hospitality marketing & management
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Journal of strategic marketing
2
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
2
Tourism management perspectives : TMP
2
European journal of marketing : EJM
1
International journal of event and festival management
1
International journal of management, economics and social sciences : IJMESS
1
International journal of sports marketing & sponsorship
1
Journal of business strategy
1
Journal of consumer behaviour : an international research review
1
Journal of destination marketing & management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing analytics : JMA
1
Journal of marketing management : MM
1
Journal of promotion management : JPM
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Journal of vacation marketing
1
Journal of vacation marketing : an international journal
1
Marketing intelligence & planning
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
Review of regional research : a publication of the German-speaking section of the Regional Science Association International, Gesellschaft für Regionalforschung
1
Schmalenbach business review : sbr
1
Sport, Business and Management : an international journal ; SBM
1
Strategies in sports marketing : technologies and emerging trends
1
The journal of brand management : an international journal
1
The journal of business & industrial marketing
1
The journal of management development
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
77
Showing
1
-
10
of
77
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Event sponsorship and brand loyalty : mediating role of attitude toward sponsored events and sponsoring brand
Nguyen Dinh Toan
- In:
VNU journal of economics and business
2
(
2022
)
2
,
pp. 69-79
Persistent link: https://www.econbiz.de/10013499373
Saved in:
2
Image congruity in the love triangle among mega sport event organizer, sponsor, and consumers : the moderating effects of product involvement and consumer awareness
Lorgnier, Nicolas G. A.
;
Chanavat, Nicolas
;
Su, Che-Jen
; …
- In:
European Sport management quarterly : ESMQ
24
(
2024
)
1
,
pp. 134-158
Persistent link: https://www.econbiz.de/10014511984
Saved in:
3
The influence of event-related factors on sport fans' purchase intention : a study of sponsored products during televised sporting events
Rai, Jaskirat Singh
;
Cho, Heetae
;
Yousaf, Anish
;
Itani, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10014486666
Saved in:
4
Brand sponsorship effectiveness : how self-congruity, event attachment, and subjective event knowledge matters to sponsor brands
Moharana, Tapas Ranjan
;
Roy, Debashree
;
Saxena, Garima
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 432-448
Persistent link: https://www.econbiz.de/10014372609
Saved in:
5
Consumer perceptions of a secondary ticket market : the case of StubHub and Major League Baseball
Mondt, Ali B.
;
Lee, Yohan
;
Shapiro, Stephen L.
;
Morse, Alan
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 1039-1054
Persistent link: https://www.econbiz.de/10014430866
Saved in:
6
Perceived authenticity of hallmark event brands : conceptualization, measurement, and an integrative framework
He, Yawen
;
Ma, Jianfeng
;
Zhang, Pan
- In:
Journal of destination marketing & management
27
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014285216
Saved in:
7
On-site sponsorship leveraging patterns of TOP and domestic programmes: the case of 2018 PyeongChang Winter Games
Choi, Kyu Ha
;
Ellis, Dana
;
Leopkey, Becca
;
Byun, Jinsu
; …
- In:
International journal of sport management and marketing …
22
(
2022
)
1/2
,
pp. 47-72
Persistent link: https://www.econbiz.de/10012990281
Saved in:
8
The role of a mega-sporting event in attracting domestic tourists : the case of Seoul
Jeong, Yunduk
;
Kim, Sukkyu
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
2
,
pp. 306-321
Persistent link: https://www.econbiz.de/10013163331
Saved in:
9
Factors influencing event media personnel's frame building process at the 2018 FIFA World Cup Russia
Sobral, Vitor
;
Fairley, Sheranne
;
O'Brien, Danny
- In:
Tourism management : research, policies, practice
92
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013326667
Saved in:
10
Collaboration and meta-organisation in event tourism : effects of the Olympic Agenda 2020 on planning the 2026 Winter Olympics
Bazzanella, Filippo
;
Bichler, Bernhard Fabian
; …
- In:
Tourism management perspectives : TMP
41
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013209430
Saved in:
1
2
3
4
5
6
7
8
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->