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type:"article"
~subject:"Internationales Marketing"
~subject:"United States"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Patriotismus"
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Internationales Marketing
United States
National culture
1,939
Nationalkultur
1,939
Cultural identity
567
Kulturelle Identität
567
Consumer behaviour
427
Konsumentenverhalten
427
Welt
321
World
321
Corporate culture
302
Unternehmenskultur
302
Cross-cultural management
281
Interkulturelles Management
281
Culture
270
China
238
Comparison
233
Vergleich
233
Kultur
224
national culture
176
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162
Soziale Werte
162
USA
162
Multinationales Unternehmen
150
Transnational corporation
150
Designation of origin
106
Herkunftsbezeichnung
106
International marketing
91
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80
Markenimage
80
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74
Entrepreneurship
74
Entrepreneurship approach
74
Unternehmensgründung
74
Führungskräfte
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Aufsatz in Zeitschrift
Article in journal
242
Aufsatz im Buch
40
Book section
40
Case study
8
Fallstudie
8
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English
239
German
2
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Cleveland, Mark
5
Mooij, Marieke K. de
4
Singh, Nitish
4
Lee, Wei-Na
3
Manrai, Ajay K.
3
Aashish, Kumar
2
Apil, Ali Riza
2
Balabanis, George
2
Bartikowski, Boris
2
Brettel, Malte
2
Brewer, Paul
2
Capece, Guendalina
2
Craig, C. S.
2
Di Pillo, Francesca
2
Diehl, Sandra
2
Douglas, Susan P.
2
Engelen, Andreas
2
Iribarne, Philippe d'
2
Jin, Byoungho
2
Kumar, V.
2
Laroche, Michel
2
Manrai, Lalita A.
2
Mueller, Barbara
2
Neese, William T.
2
Nelson, Michelle R.
2
Papadopoulos, Nicolas G.
2
Raman, Prashant
2
Ryan, Ann Marie
2
Sayfullin, Salavat
2
Sharma, Piyush
2
Treadway, Darren C.
2
Tsai, Wanhsiu Sunny
2
Venaik, Sunil
2
Yalcin, Serkan
2
Yoo, Jinnie Jinyoung
2
Zhang, Jing
2
Adhikari, Dev Raj
1
Ahmad, Muhammad Salman
1
Akram, Aneela
1
Akram, Muhammad Shakaib
1
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Cross cultural management : an international journal
16
Journal of international consumer marketing
14
Journal of business research : JBR
13
International marketing review
11
Journal of global marketing
11
Journal of global information management : an official publication of the Information Resources Management Association
5
International journal of cross cultural management : CCM
4
Journal of business ethics : JOBE
4
Journal of euromarketing
4
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
4
Journal of international marketing
4
Journal of world business : JWB
4
Journal of career development
3
Journal of managerial issues : JMI
3
Psychology & marketing
3
AMS review : official publication of the Academy of Marketing Science
2
Asian business & management
2
Australasian marketing journal
2
Industrial relations : a journal of economy & society
2
International business review : the official journal of the European International Business Academy
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of emerging markets
2
Journal of advertising research
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of electronic commerce research : JECR
2
Journal of marketing
2
Journal of marketing theory and practice
2
Journal of organizational change management
2
Journal of the Academy of Marketing Science
2
Management international review : mir ; journal of international business
2
SAM advanced management journal : amj
2
Strategic management journal
2
The journal of consumer marketing
2
Academy of Management journal : AMJ
1
Accounting, organizations and society : an international journal devoted to the behavioural, organizational and social aspects of accounting
1
Advances in global leadership
1
Annals of economics and finance
1
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of business administration
1
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ECONIS (ZBW)
242
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91
International market segmentation : economics, national culture and time
Budeva, Desislava G.
;
Mullen, Michael R.
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1209-1238
Persistent link: https://www.econbiz.de/10010414806
Saved in:
92
The importance and formalization of service quality dimensions : a comparison of Chile and the USA
Guesalaga, Rodrigo
;
Pitta, Dennis
- In:
The journal of consumer marketing
31
(
2014
)
2
,
pp. 145-151
Persistent link: https://www.econbiz.de/10010373824
Saved in:
93
Reinterpreting cultural priming effects in cross-cultural consumer research
Merunka, Dwight R.
- In:
AMS review : official publication of the Academy of …
3
(
2013
)
4
,
pp. 232-248
Persistent link: https://www.econbiz.de/10010233412
Saved in:
94
The American Dream and the limits of transparency
Downs, Alexis
;
Stetson, T. Beth
- In:
Journal of organizational change management
26
(
2013
)
4
,
pp. 689-702
Persistent link: https://www.econbiz.de/10009774329
Saved in:
95
National culture and friendship homophily in the multinational workplace
Rhee, Mooweon
;
Yang, Daegyu
;
Yoo, Taeyoung
- In:
Asian business & management
12
(
2013
)
3
,
pp. 299-320
Persistent link: https://www.econbiz.de/10009776409
Saved in:
96
Impact of cultural differences on foreign customers' perceived local services
Lin, Chinho
;
Nguyen, Conghoang
;
Lin, Binshan
- In:
The journal of services marketing
27
(
2013
)
6
,
pp. 500-510
Persistent link: https://www.econbiz.de/10010198107
Saved in:
97
A multi-country examination of hard-sell and soft-sell advertising : comparing global consumer positioning in holistic- and analytic-thinking cultures
Okazaki, Shintaro
;
Mueller, Barbara
;
Diehl, Sandra
- In:
Journal of advertising research
53
(
2013
)
3
,
pp. 258-272
Persistent link: https://www.econbiz.de/10010199591
Saved in:
98
Challenges in Western-Chinese business relationships : the Chinese perspective
Jin, Byoungho
;
Yu, Hong
;
Kang, Ji Hye
- In:
Marketing intelligence & planning
31
(
2013
)
2
,
pp. 179-192
Persistent link: https://www.econbiz.de/10009751802
Saved in:
99
Regional and country ethnocentrism : broadening ASEAN origin perspectives
Seidenfuss, Kai-Uwe
;
Kathawala, Yanus
;
Dinnie, Keith
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
2
,
pp. 298-320
Persistent link: https://www.econbiz.de/10009752327
Saved in:
100
Is the culture-emotion fit always important? : self-regulatory emotions in ethnic food consumption
Bu, Kyunghee
;
Kim, Donghoon
;
Son, Jungmin
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 983-988
Persistent link: https://www.econbiz.de/10009755385
Saved in:
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