Reinterpreting cultural priming effects in cross-cultural consumer research
Year of publication: |
2013
|
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Authors: | Merunka, Dwight R. |
Published in: |
AMS review : official publication of the Academy of Marketing Science. - New York : Springer, ISSN 1869-814X, ZDB-ID 2651955-0. - Vol. 3.2013, 4, p. 232-248
|
Subject: | Bilingualism | Biculturalism | Culture | Priming | Cross-cultural | Konsumentenverhalten | Consumer behaviour | Interkulturelles Management | Cross-cultural management | Kulturelle Identität | Cultural identity | Internationales Marketing | International marketing | Kultur | Interkulturelle Kompetenz | Cross-cultural competence | Nationalkultur | National culture |
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