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type:"book"
~person:"Shaw, Eric H."
~type:"article"
~type_genre:"Aufsatz im Buch"
~type_genre:"Bibliografie enthalten"
~type_genre:"Conference paper"
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Search: subject_exact:"Marketing theory"
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Shaw, Eric H.
Tadajewski, Mark
13
Jones, D. G. Brian
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10
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9
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History of marketing thought ; Volume 1
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The SAGE handbook of marketing theory
2
History of marketing thought ; Volume 2
1
History of marketing thought ; Volume 3
1
The evolution of nonprofit marketing
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ECONIS (ZBW)
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The early schools of marketing thought
Shaw, Eric H.
;
Jones, D. G. Brian
;
McLean, Paula A.
- In:
The SAGE handbook of marketing theory
,
(pp. 27-41)
.
2010
Persistent link: https://www.econbiz.de/10003923075
Saved in:
2
The modern schools of marketing thought
Jones, D. G. Brian
;
Shaw, Eric H.
;
McLean, Paula A.
- In:
The SAGE handbook of marketing theory
,
(pp. 42-58)
.
2010
Persistent link: https://www.econbiz.de/10003923080
Saved in:
3
The first dialogue on macromarketing
Shaw, Eric H.
-
2008
Persistent link: https://www.econbiz.de/10003643735
Saved in:
4
A history of marketing thought
Jones, D. G. Brian
;
Shaw, Eric H.
-
2008
Persistent link: https://www.econbiz.de/10003643768
Saved in:
5
Robert Bartels and the history of marketing thought
Shaw, Eric H.
;
Tamilia, Robert D.
-
2008
Persistent link: https://www.econbiz.de/10003644069
Saved in:
6
A history of schools of marketing thought
Shaw, Eric H.
;
Jones, D. G. Brian
-
2008
Persistent link: https://www.econbiz.de/10003644148
Saved in:
7
Exchange : a conceptualization
Shaw, Eric H.
;
Dixon, Donald F.
-
2008
Persistent link: https://www.econbiz.de/10003717489
Saved in:
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