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type:"book"
~subject:"Cultural economics"
~subject:"Marketingmanagement"
~subject:"Sponsoring"
~type_genre:"Aufsatz in Zeitschrift"
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Cultural economics
Marketingmanagement
Sponsoring
Sponsorship
9
Sportmarketing
3
Sports marketing
3
Advertising effects
2
Professional sports
2
Profisport
2
Werbewirkung
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Aufsatz in Zeitschrift
Hochschulschrift
146
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142
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142
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106
Collection of articles of several authors
77
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77
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63
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63
Aufsatzsammlung
38
Konferenzschrift
34
Bibliografie enthalten
27
Bibliography included
27
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23
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21
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Cornwell, T. Bettina
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DeGaris, Larry
1
Dees, Windy
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Kalka, Jochen
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Wu, Desheng Dash
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International journal of sport management and marketing : IJSMM
3
International journal of enterprise network management
1
Journal of promotion management : JPM
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Marketing-Journal : ein Magazin der Produktfamilie W & V ; Erfahrung. Wissen. Kompetenz
1
Psychology & marketing
1
Rivista di politica economica
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ECONIS (ZBW)
9
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1
Special issue: Sponsorship-linked marketing
Cornwell, T. Bettina
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10010526503
Saved in:
2
Special issue: advances in advertising and sponsorship effectiveness
Cianfrone, Beth A.
(
ed.
);
Dees, Windy
(
ed.
)
-
2014
Persistent link: https://www.econbiz.de/10011504191
Saved in:
3
Special issue: Measuring sponsorship performance
Meenaghan, John A.
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009753709
Saved in:
4
Special issue: Marketing and sponsorship in sport leagues
Barros, Carlos Pestana
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009232512
Saved in:
5
Special issue: The management and marketing of motorsports
DeGaris, Larry
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008650629
Saved in:
6
Special double issue on celebrity endorsements and sponsorship sports, arts and event/tourism branding and promotions
2009
Persistent link: https://www.econbiz.de/10003884562
Saved in:
7
Special issue: Beijing Olympic Games ; the challenges and expectations for enterprises
Wu, Desheng Dash
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003782096
Saved in:
8
Sponsoring : Namingright und Trikotsponsoring - innovative Werbeformen mit dem besonderen Kick
Kalka, Jochen
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003317716
Saved in:
9
Il ruolo delle imprese nella cultura e nell'arte
Candela, Guido
(
contributor
)
-
2003
Persistent link: https://www.econbiz.de/10001959523
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