//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type:"book"
~subject:"Marketing management"
~type:"article"
~type_genre:"Aufsatz im Buch"
~type_genre:"Bibliografie enthalten"
~type_genre:"Conference paper"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing theory"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Marketing management
Marketingtheorie
630
Marketing theory
629
Theorie
171
Theory
171
USA
97
United States
97
Marketing
82
Marketingmanagement
68
History of economic thought
65
Ökonomische Ideengeschichte
65
Market research
56
Marktforschung
56
Consumer behaviour
52
Konsumentenverhalten
52
Deutschland
40
Germany
40
Economists
34
Ökonomen
34
Beziehungsmarketing
25
Relationship marketing
25
International marketing
23
Internationales Marketing
23
B-to-B-Marketing
22
Brand management
22
Business-to-business marketing
22
Dienstleistungsmarketing
22
Markenführung
22
Services marketing
22
Bibliometrics
21
Betriebswirtschaftslehre
20
Bibliometrie
20
Business economics
19
Business start-up
14
Unternehmensgründung
14
Internet marketing
13
Online-Marketing
13
Lieferantenmanagement
12
Nonprofit marketing
12
Nonprofit-Marketing
12
more ...
less ...
Online availability
All
Undetermined
8
Type of publication
All
Book / Working Paper
Article
Type of publication (narrower categories)
All
Aufsatz im Buch
Bibliografie enthalten
Conference paper
Article in journal
172
Aufsatz in Zeitschrift
172
Lehrbuch
79
Textbook
68
Book section
56
Collection of articles of several authors
46
Sammelwerk
46
Graue Literatur
35
Non-commercial literature
35
Konferenzschrift
32
Hochschulschrift
24
Conference proceedings
21
Aufsatzsammlung
20
Thesis
20
Reprint
18
Arbeitspapier
17
Glossar enthalten
17
Glossary included
17
Working Paper
17
Bibliography included
9
Festschrift
7
Collection of articles written by one author
6
Sammlung
6
Case study
5
Fallstudie
5
Mehrbändiges Werk
5
Multi-volume publication
5
Handbook
4
Handbuch
4
Konferenzbeitrag
4
CD-ROM, DVD
3
Elektronischer Datenträger
3
Bibliografie
2
Accompanied by computer file
1
Biografie
1
Biography
1
Einführung
1
more ...
less ...
Language
All
English
53
German
15
Author
All
Hammann, Peter
3
Sander, Matthias
2
Saren, Michael
2
Webster, Frederick E.
2
Wensley, Robin
2
Akaah, Ishmael P.
1
Ambrosi, Klaus
1
Anand, Sandip
1
Anderson, Paul F.
1
Andrews, Rick L.
1
Athanasula-Reppa, Anastasia
1
Aufderheide, Detlef
1
Backhaus, Klaus
1
Badot, Olivier
1
Baker, Jonathan J.
1
Benton, Raymond
1
Bhattacharya, C. B.
1
Bijmolt, Tammo H. A.
1
Bloomfield, Daniel
1
Blut, Markus
1
Bolton, Ruth N.
1
Brexendorf, Tim Oliver
1
Brodie, Roderick J.
1
Brown, Stephen
1
Brownlie, Douglas
1
Bruyère, Sébastien
1
Bucci, Ampelio
1
Cadogan, John W.
1
Chatterjee, Somnath
1
Cornwell, T. Bettina
1
Cova, Bernard
1
Dadzie, Kofi Q.
1
Daskou, Sofia
1
Diamantopoulos, Adamantios
1
Diller, Hermann
1
Doherty, Anne Marie
1
Doyle, Peter
1
Dugulan, Diana
1
Dutta, P. K.
1
Fehrer, Julia
1
more ...
less ...
Institution
All
Springer Gabler <Firma>
1
Published in...
All
The impact of theory on representations of the consumer and the marketing organisation
6
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
3
Major theoretical debates and contemporary issues in marketing theory
3
Berichte aus der Betriebswirtschaft
2
Critical marketing : defining the field
2
Fundamentals of marketing research ; Vol. 6
2
Handbook of qualitative research methods in marketing
2
Journal of marketing management : MM
2
The marketing book
2
UTB / Wirtschaftswissenschaften
2
Advertising in new formats and media : current research and implications for marketers
1
Australasian marketing journal
1
Brand research : [an outcome of the second International Conference on Brand Management]
1
Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
1
Changing the course of marketing : alternative paradigms for widening marketing theory
1
Competitive intelligence 2.0 : organization, innovation and territory
1
Contemplating corporate marketing, identity and communication
1
Developing digital marketing : relationship perspectives
1
Does marketing need reform? : fresh perspectives on the future
1
Entscheidungsunterstützung für ökonomische Probleme
1
Fundamentals of business-to-business marketing
1
Handbook of relationship marketing
1
Handbook on ethics and marketing
1
Historical research in marketing management
1
History of marketing thought ; Volume 1
1
History of marketing thought ; Volume 3
1
Integrated marketing communication
1
Interactive and multi-channel marketing
1
International marketing ; Vol. 1
1
International series in operations research & management science
1
Lehrbuch
1
Managing corporate responsibility and risk for synergising business practices to achieve organizational excellence
1
Market research handbook
1
Marketing : metaphors and metamorphosis
1
Marketing als Schnittstellenwissenschaft und Transfertechnologie : Festschrift zum 60. Geburtstag von Hans Hörschgen
1
Marketing strategy processes and tools
1
Marketingprobleme : innovative Lösungsansätze aus Forschung und Praxis
1
Neue betriebswirtschaftliche Forschung : Nbf
1
Proceedings of the 19th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 1-3, 2011
1
Promotional culture and convergence : markets, methods, media
1
more ...
less ...
Source
All
ECONIS (ZBW)
68
Showing
1
-
10
of
68
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing : eine Einführung in die marktorientierte Unternehmensführung : mit 58 Übungsaufgaben und Lösungshinweisen
Olbrich, Rainer
-
2022
-
3., vollständig überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10012807106
Saved in:
2
Service-dominant logic : the road map to value co-creation in place marketing
Daskou, Sofia
;
Masouras, Andreas
;
Athanasula-Reppa, …
- In:
Business Development and Economic Governance in …
,
(pp. 369-382)
.
2022
Persistent link: https://www.econbiz.de/10013415100
Saved in:
3
Digital sport marketing
Ratten, Vanessa
;
Thompson, Ashleigh-Jane
- In:
Developing digital marketing : relationship perspectives
,
(pp. 75-86)
.
2021
Persistent link: https://www.econbiz.de/10012585821
Saved in:
4
Service-dominant logic and market innovation
Baker, Jonathan J.
;
Fehrer, Julia
;
Brodie, Roderick J.
- In:
The Routledge handbook of service research insights and …
,
(pp. 24-45)
.
2020
Persistent link: https://www.econbiz.de/10012238608
Saved in:
5
Let's make a start : from marketing to markets?
Maclaran, Pauline
- In:
Australasian marketing journal
24
(
2016
)
3
,
pp. 247-248
Persistent link: https://www.econbiz.de/10011596820
Saved in:
6
Scientific marketing management and the emergence of the ethical marketing concept
Tadajewski, Mark
;
Jones, D. G. Brian
- In:
Historical research in marketing management
,
(pp. 135-159)
.
2018
Persistent link: https://www.econbiz.de/10011926745
Saved in:
7
Confessions of a radical reactionary : rhetoric and reality
Brown, Stephen
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 858-872
Persistent link: https://www.econbiz.de/10011746438
Saved in:
8
Marketing on Tumblr
Smirnov, Kristen
- In:
Strategic uses of social media for improved customer …
,
(pp. 59-83)
.
2017
Persistent link: https://www.econbiz.de/10011632736
Saved in:
9
The basics of marketing strategy
Wensley, Robin
- In:
The marketing book
,
(pp. 53-85)
.
2016
Persistent link: https://www.econbiz.de/10011471631
Saved in:
10
International marketing
Doherty, Anne Marie
- In:
The marketing book
,
(pp. 494-507)
.
2016
Persistent link: https://www.econbiz.de/10011471712
Saved in:
1
2
3
4
5
6
7
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->