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type_genre:"Adressbuch"
~subject:"Perception"
~type_genre:"Aufsatz im Buch"
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Search: subject_exact:"Produktverpackung"
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Multisensory packaging : designing new product experiences
1
Product experience
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Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
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The multisensory analysis of product packaging framework
Velasco, Carlos
;
Spence, Charles
- In:
Multisensory packaging : designing new product experiences
,
(pp. 191-223)
.
2019
Persistent link: https://www.econbiz.de/10011958993
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Geometry in the marketplace
Greenleaf, Eric A.
;
Raghubir, Priya
- In:
Visual marketing : from attention to action ; …
,
(pp. 113-142)
.
2008
Persistent link: https://www.econbiz.de/10009260342
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The mediating effects of the appearance of nondurable consumer goods and their packaging on consumer behavior : hLawrence L. Garber, JR.; Eva M. Hyatt; Boya, Ümal Ö.
Garber, Lawrence L.
- In:
Product experience
,
(pp. 581-602)
.
2008
Persistent link: https://www.econbiz.de/10014559965
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