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type_genre:"Amtsdruckschrift"
~isPartOf:"Journal of strategic marketing"
~subject:"Business-to-business marketing"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Multi-volume publication"
~type_genre:"Textbook"
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Search: subject_exact:"Trade marketing"
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Business-to-business marketing
Lieferantenmanagement
30
Supplier relationship management
30
Beziehungsmarketing
21
Relationship marketing
21
Marketing management
9
Marketingmanagement
9
B-to-B-Marketing
8
Brand management
6
Markenführung
6
relationship marketing
6
Consumer behaviour
5
Customer satisfaction
5
Konsumentenverhalten
5
Kundenzufriedenheit
5
Franchising
3
market orientation
3
B2B
2
Brand image
2
Competitive analysis
2
Confidence
2
Dienstleistungsqualität
2
E-commerce
2
Einzelhandel
2
Electronic Commerce
2
Erfolgsfaktor
2
Firm performance
2
KMU
2
Markenimage
2
Market segmentation
2
Marktsegmentierung
2
Retail trade
2
SME
2
Service quality
2
Success factor
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Target group
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Unternehmenserfolg
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Vertrauen
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Amtsdruckschrift
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8
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English
8
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Weinstein, Art
2
Anees-ur-Rehman, Muhammad
1
Ben Youssef, Kamel
1
Brotspies, Herbert
1
Johnston, Wesley James
1
Kitchen, Philip J.
1
Lancaster, Geoffrey
1
Leicht, Thomas
1
Mishra, Prashant
1
Mols, Niels Peter
1
Ngo, Liem Viet
1
O'Cass, Aron
1
Ozuem, Wilson
1
Pellicelli, Michela
1
Sarkar, Soumya
1
Siahtiri, Vida
1
Thomas, Tara
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Published in...
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Journal of strategic marketing
Industrial marketing management : the international journal for industrial and high-tech firms
347
The journal of business & industrial marketing
151
Journal of business research : JBR
77
Journal of business-to-business marketing
76
Journal of marketing
11
Journal of the Academy of Marketing Science
10
Marketing intelligence & planning
10
Journal of personal selling & sales management
8
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
8
The journal of personal selling & sales management : JPSSM
8
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of customer behaviour
6
Journal of marketing research
6
Journal of service research
6
International journal of procurement management
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
The journal of services marketing
5
The service industries journal
5
Asia Pacific journal of marketing and logistics
4
Cogent business & management
4
European journal of marketing
4
European journal of marketing : EJM
4
International business and economics research journal
4
International journal of services and operations management
4
Journal of business market management : JBM
4
Journal of marketing analytics : JMA
4
Journal of marketing management : MM
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of revenue and pricing management
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Marketing theory
4
Production and operations management : an international journal of the Production and Operations Management Society
4
The journal of product & brand management
4
Asia Pacific business review
3
Business horizons
3
Electronic markets : the international journal on networked business
3
European business review : EBR ; the official journal of the International Management Centres, Europe
3
International journal of business environment : IJBE
3
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ECONIS (ZBW)
8
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1
Rethinking business segmentation : a conceptual model and strategic insights
Brotspies, Herbert
;
Weinstein, Art
- In:
Journal of strategic marketing
27
(
2019
)
2
,
pp. 164-176
Persistent link: https://www.econbiz.de/10012202451
Saved in:
2
The internal competitor : buyer motives and marketing strategies
Mols, Niels Peter
- In:
Journal of strategic marketing
27
(
2019
)
5
,
pp. 405-416
Persistent link: https://www.econbiz.de/10012202760
Saved in:
3
How multiple strategic orientations impact brand equity of B2B SMEs
Anees-ur-Rehman, Muhammad
;
Johnston, Wesley James
- In:
Journal of strategic marketing
27
(
2019
)
8
,
pp. 730-750
Persistent link: https://www.econbiz.de/10012202790
Saved in:
4
The importance of corporate social responsibility (CSR) for branding and business success in small and medium-sized enterprises (SME) in a business-to-distributor (B2D) context
Ben Youssef, Kamel
;
Leicht, Thomas
;
Pellicelli, Michela
; …
- In:
Journal of strategic marketing
26
(
2018
)
8
,
pp. 723-739
Persistent link: https://www.econbiz.de/10011978586
Saved in:
5
Market orientation and customer-based corporate brand equity (CBCBE) : a dyadic study of Indian B2B firms
Sarkar, Soumya
;
Mishra, Prashant
- In:
Journal of strategic marketing
25
(
2017
)
5/6
,
pp. 367-383
Persistent link: https://www.econbiz.de/10011743018
Saved in:
6
The influence of customer loyalty on small island economies : an empirical and exploratory study
Ozuem, Wilson
;
Thomas, Tara
;
Lancaster, Geoffrey
- In:
Journal of strategic marketing
24
(
2016
)
6
,
pp. 447-469
Persistent link: https://www.econbiz.de/10011571006
Saved in:
7
Exploring the roles of marketing and selling capabilities in delivering critical customer centric performance and brand performance outcomes for B2B firms
Siahtiri, Vida
;
O'Cass, Aron
;
Ngo, Liem Viet
- In:
Journal of strategic marketing
22
(
2014
)
5
,
pp. 379-395
Persistent link: https://www.econbiz.de/10010417135
Saved in:
8
Segmenting B2B technology markets via psychographics : an exploratory study
Weinstein, Art
- In:
Journal of strategic marketing
22
(
2014
)
3
,
pp. 257-267
Persistent link: https://www.econbiz.de/10010384770
Saved in:
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