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type_genre:"Amtsdruckschrift"
~subject:"Business-to-business marketing"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Multi-volume publication"
~type_genre:"Textbook"
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Search: subject_exact:"Trade marketing"
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Business-to-business marketing
Lieferantenmanagement
9,891
Supplier relationship management
9,891
Lieferkette
3,860
Supply chain
3,860
Relationship marketing
1,428
Beziehungsmarketing
1,425
B-to-B-Marketing
1,120
Theorie
1,000
Theory
1,000
Business network
888
Unternehmensnetzwerk
888
Inter-firm cooperation
774
Unternehmenskooperation
774
Supplier evaluation
618
Lieferantenbewertung
617
United States
606
USA
605
Procurement
595
Beschaffung
594
Innovation
594
Electronic Commerce
587
E-commerce
586
Confidence
554
Vertrauen
554
Outsourcing
494
Industrie
477
Manufacturing industries
477
Innovation management
456
Innovationsmanagement
456
Value creation
453
Betriebliche Wertschöpfung
452
Firm performance
427
Unternehmenserfolg
425
Einzelhandel
405
Retail trade
405
Consumer behaviour
397
Konsumentenverhalten
397
Knowledge transfer
396
Wissenstransfer
396
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Undetermined
710
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71
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Article
1,098
Book / Working Paper
25
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Amtsdruckschrift
Aufsatz in Zeitschrift
Multi-volume publication
Textbook
Article in journal
1,111
Aufsatz im Buch
83
Book section
83
Hochschulschrift
53
Thesis
44
Collection of articles of several authors
33
Sammelwerk
33
Graue Literatur
24
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24
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16
Fallstudie
16
Lehrbuch
15
Arbeitspapier
13
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13
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13
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13
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12
Conference paper
12
Konferenzbeitrag
12
Reprint
5
Ratgeber
4
Guidebook
3
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3
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3
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2
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1
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1
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English
1,110
German
13
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Svensson, Göran
19
Naudé, Peter
11
Ulaga, Wolfgang
11
Kowalkowski, Christian
10
Keränen, Joona
9
Kleinaltenkamp, Michael
9
Sharma, Arun
9
Sharma, Piyush
9
Casidy, Riza
8
Corsaro, Daniela
8
Høgevold, Nils M.
8
Johnston, Wesley J.
7
Mohan, Mayoor
7
Mora Cortez, Roberto
7
Rodríguez, Rocío
7
Agnihotri, Raj
6
Henneberg, Stephan
6
La Rocca, Antonella
6
Nyadzayo, Munyaradzi W.
6
Rangarajan, Deva
6
Roberts-Lombard, Mornay
6
Barnes, Bradley R.
5
Chatterjee, Sheshadri
5
Christodoulides, George
5
Cova, Bernard
5
Gil Saura, Irene
5
Homburg, Christian
5
Høgevold, Nils
5
Jalkala, Anne
5
Kindström, Daniel
5
Lilien, Gary L.
5
Lindgreen, Adam
5
Malik, Ashish
5
Otero-Neira, Carmen
5
Parvinen, Petri
5
Salminen, Risto T.
5
Snehota, Ivan
5
Swani, Kunal
5
Zolkiewski, Judy
5
Aarikka-Stenroos, Leena
4
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Industrial marketing management : the international journal for industrial and high-tech firms
347
The journal of business & industrial marketing
151
Journal of business research : JBR
77
Journal of business-to-business marketing
76
Journal of marketing
11
Journal of the Academy of Marketing Science
10
Marketing intelligence & planning
10
Journal of personal selling & sales management
8
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
8
Journal of strategic marketing
8
The journal of personal selling & sales management : JPSSM
8
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of customer behaviour
6
Journal of marketing research
6
Journal of service research
6
International journal of procurement management
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
The journal of services marketing
5
The service industries journal
5
Asia Pacific journal of marketing and logistics
4
Cogent business & management
4
European journal of marketing
4
European journal of marketing : EJM
4
International business and economics research journal
4
International journal of services and operations management
4
Journal of business market management : JBM
4
Journal of marketing analytics : JMA
4
Journal of marketing management : MM
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of revenue and pricing management
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Marketing theory
4
Production and operations management : an international journal of the Production and Operations Management Society
4
The journal of product & brand management
4
Asia Pacific business review
3
Business horizons
3
Electronic markets : the international journal on networked business
3
European business review : EBR ; the official journal of the International Management Centres, Europe
3
International journal of business environment : IJBE
3
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ECONIS (ZBW)
1,123
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61
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61
Automating the B2B salesperson pricing decisions : a human-machine hybrid approach
Karlinsky-Shichor, Yael
;
Netzer, Oded
- In:
Marketing science
43
(
2024
)
1
,
pp. 138-157
Persistent link: https://www.econbiz.de/10014470128
Saved in:
62
From buying centers to buying ecosystems : advancing the B2B research journey
Ehret, Michael
;
Johnston, Wesley J.
;
Ritter, Thomas
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. A10-A16
Persistent link: https://www.econbiz.de/10014530182
Saved in:
63
B2B green marketing strategies for European firms : implications for people, planet and profit
Tzanidis, Theofilos
;
Magni, Domitilla
;
Scuotto, Veronika
; …
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 481-492
Persistent link: https://www.econbiz.de/10014531637
Saved in:
64
More is better but in what direction? : the effects of relationship marketing investment breadth and depth on customer gratitude
Nelson, Christopher A.
;
Wang, Xinchun
;
Cui, Annie Peng
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 188-201
Persistent link: https://www.econbiz.de/10014531639
Saved in:
65
Subscription offers in business-to-business markets : conceptualization, taxonomy, and framework for growth
Kowalkowski, Christian
;
Ulaga, Wolfgang
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 440-456
Persistent link: https://www.econbiz.de/10014531643
Saved in:
66
Digital content marketing on social media along the B2B customer journey : the effect of timely content delivery on customer engagement
Salonen, Anna
;
Mero, Joel
;
Munnukka, Juha
;
Zimmer, Marcus
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 12-26
Persistent link: https://www.econbiz.de/10014531704
Saved in:
67
Exploring how to develop data-driven innovation capability of marketing within B2B firms : toward a capability model and process-oriented approach
Ravat, Ludivine
;
Hemonnet-Goujot, Aurélie
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 110-125
Persistent link: https://www.econbiz.de/10014531705
Saved in:
68
Challenges in sustainability transitions in B2B firms and the role of corporate entrepreneurship in responding to crises created by the pandemic
Tandon, Anushree
;
Chaudhary, Sanjay
;
Nijjer, Shivinder
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 93-109
Persistent link: https://www.econbiz.de/10014531709
Saved in:
69
Founder's birth order and triple bottom line in B2B SMEs
Agnihotri, Arpita
;
Bhattacharya, Saurabh
;
Gorton, Matthew
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014531402
Saved in:
70
Sustainability starts from within : a critical analysis of internal marketing in supporting sustainable value co-creation in B2B organisations
Brown, David M.
;
Apostolidis, Chrysostomos
;
Dey, Bidit Lal
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 14-27
Persistent link: https://www.econbiz.de/10014531450
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