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type_genre:"Article in journal"
type_genre:"Congress report"
~person:"Abrokwah-Larbi, Kwabena"
~person:"Francioni, Barbara"
~person:"O'Dwyer, Michele"
~person:"Reijonen, Helen"
~subject:"Marketingmanagement"
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Search: subject_exact:"Small and medium-sized enterprises"
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Marketingmanagement
KMU
56
SME
56
Marketing management
17
Firm performance
16
Unternehmenserfolg
16
Globalisierung
14
Globalization
14
International market entry
12
Internationaler Markteintritt
12
SMEs
11
Strategic management
11
Strategisches Management
11
Innovation
10
Multinationales Unternehmen
9
Transnational corporation
9
Beziehungsmarketing
6
Brand management
6
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6
Entrepreneurship
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Entrepreneurship approach
6
Innovation management
6
Innovationsmanagement
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Internationalization
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Italien
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Italy
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Markenführung
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Relationship marketing
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New product development
5
Produktentwicklung
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Public contract
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Öffentlicher Auftrag
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Erfolgsfaktor
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4
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Article in journal
Congress report
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17
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Abrokwah-Larbi, Kwabena
Francioni, Barbara
O'Dwyer, Michele
Reijonen, Helen
Gilmore, Audrey
9
Laukkanen, Tommi
9
Didonet, Simone Regina
5
Hirvonen, Saku
5
Thurasamy Ramayah
5
Carson, David
4
Jones, Rosalind
4
Mohammad Falahat
4
Spillan, John E.
4
Tuominen, Sasu
4
Agyapong, Ahmed
3
Altinay, Levent
3
Boso, Nathaniel
3
Cadogan, John W.
3
Crick, Dave
3
Crick, James M.
3
Fearne, Andrew P.
3
Gabrielsson, Peter
3
Jaiyeoba, Olumide Olasimbo
3
Joensuu-Salo, Sanna
3
Kocak, Akin
3
Komppula, Raija
3
Monferrer, Diego
3
Morrish, Sussie C.
3
Ngo, Quang-Huy
3
Nwankwo, Cosmas Anayochukwu
3
Scheers, Louise van
3
Simmons, Geoffrey
3
Sok, Phyra
3
Story, Vicky M.
3
Weerawardena, Jay
3
Amin, Muslim
2
Anees-ur-Rehman, Muhammad
2
Anning-Dorson, Thomas
2
Banerjee, Saikat
2
Blesa, Andreu
2
Bodlaj, Mateja
2
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Journal of strategic marketing
4
Journal of small business and enterprise development
2
European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International entrepreneurship and management journal
1
International journal of entrepreneurship and small business
1
International marketing review
1
Journal of contemporary marketing science
1
Journal of marketing management : MM
1
Journal of research in marketing and entrepreneurship
1
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
1
The journal of brand management : an international journal
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
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ECONIS (ZBW)
17
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17
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1
Customer-centric strategy driving innovativeness and business growth in international markets
Tuominen, Sasu
;
Reijonen, Helen
;
Nagy, Gábor
;
Buratti, …
- In:
International marketing review
40
(
2023
)
3
,
pp. 479-496
Persistent link: https://www.econbiz.de/10014381217
Saved in:
2
The impact of marketing modification on the performance of food processing SMEs in Ghana
Abrokwah-Larbi, Kwabena
;
Awuku-Larbi, Yaw
- In:
Journal of research in marketing and entrepreneurship
26
(
2024
)
1
,
pp. 163-190
Persistent link: https://www.econbiz.de/10014506522
Saved in:
3
Transforming metaverse marketing into strategic agility in SMEs through mediating roles of IMT and CI : theoretical framework and research propositions
Abrokwah-Larbi, Kwabena
- In:
Journal of contemporary marketing science
7
(
2024
)
1
,
pp. 56-83
Persistent link: https://www.econbiz.de/10014528462
Saved in:
4
Competitor orientation in successful SMEs : an exploration of the impact on innovation
O'Dwyer, Michele
;
Gilmore, Audrey
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 21-37
Persistent link: https://www.econbiz.de/10012202441
Saved in:
5
Does market orientation pay off without brand orientation? : a study of small business entrepreneurs
Laukkanen, Tommi
;
Tuominen, Sasu
;
Reijonen, Helen
; …
- In:
Journal of marketing management : MM
32
(
2016
)
7/8
,
pp. 673-694
Persistent link: https://www.econbiz.de/10011577366
Saved in:
6
The impact of entrepreneurial orientation on B2B branding and business growth in emerging markets
Reijonen, Helen
;
Hiroven, Saku
;
Nagy, Gábor
; …
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 35-46
Persistent link: https://www.econbiz.de/10011422706
Saved in:
7
Are growth-oriented SMEs more likely to adopt market and brand orientations?
Reijonen, Helen
;
Párdányi, Szandra
;
Tuominen, Sasu
; …
- In:
Journal of small business and enterprise development
21
(
2014
)
2
,
pp. 250-264
Persistent link: https://www.econbiz.de/10010388595
Saved in:
8
The brand orientation-performance relationship : an examination of moderation effects
Hirvonen, Saku
;
Laukkanen, Tommi
;
Reijonen, Helen
- In:
The journal of brand management : an international journal
20
(
2012/13
)
8
,
pp. 623-641
Persistent link: https://www.econbiz.de/10010197493
Saved in:
9
Entrepreneurial orientation, market orientation and internationalisation in born global small and micro-businesses
Arpa, Claire
;
Tiernan, Siobhan
;
O'Dwyer, Michele
- In:
International journal of entrepreneurship and small business
16
(
2012
)
4
,
pp. 455-470
Persistent link: https://www.econbiz.de/10009577146
Saved in:
10
Are growing SMEs more market-oriented and brand-oriented?
Reijonen, Helen
;
Laukkanen, Tommi
;
Komppula, Raija
; …
- In:
Journal of small business management : JSBM ; a joint …
50
(
2012
)
4
,
pp. 699-716
Persistent link: https://www.econbiz.de/10009658091
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