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type_genre:"Article in journal"
~isPartOf:"Applied economics"
~isPartOf:"International journal of sports marketing & sponsorship"
~isPartOf:"Journal of economics and finance"
~person:"Kim, Kihan"
~subject:"Professional sports"
~type:"article"
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Kim, Kihan
Barros, Carlos Pestana
6
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Applied economics
International journal of sports marketing & sponsorship
Journal of economics and finance
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of sport management : the official journal of the North American Society of Sport Management
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Exploring the influence of television sport on consumers' attitudes towards programme-embedded advertising using motivational responses generated by the game
Ahn, Dohyun
;
Cheong, Yunjae
;
Kim, Kihan
- In:
International journal of sports marketing & sponsorship
14
(
2012/13
)
4
,
pp. 326-342
Persistent link: https://www.econbiz.de/10010195351
Saved in:
2
Exploring saturation levels for sponsorship logos on professional sports shirts : a cross-cultural study
Kim, Kihan
;
Tootelian, Dennis H.
;
Mikhailitchenko, Galina N.
- In:
International journal of sports marketing & sponsorship
13
(
2011/12
)
2
,
pp. 91-105
Persistent link: https://www.econbiz.de/10009508645
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