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type_genre:"Article in journal"
~isPartOf:"International journal of consumer studies"
~subject:"Markenführung"
~type_genre:"Lehrbuch"
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Markenführung
Fashion
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International journal of consumer studies
Journal of fashion marketing and management
44
Journal of retailing and consumer services
22
Journal of global fashion marketing : JGfM
18
Journal of business research : JBR
15
The journal of brand management : an international journal
9
The journal of product & brand management
9
Asia Pacific journal of marketing and logistics
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
International journal of retail & distribution management
5
Cogent business & management
4
International journal of advertising : the review of marketing communications
4
International journal of business and globalisation : IJBG
4
International journal of retail and distribution management
4
Business history
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International journal of islamic marketing and branding
3
International journal of production economics
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Journal of global marketing
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Journal of marketing management : MM
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Journal of promotion management : innovations in planning and applied research
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Psychology & marketing
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Baltic Journal of Economic Studies
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Corporate governance : international journal of business in society
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European journal of marketing : EJM
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European retail research
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International journal of management practice : IJMP
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Journal of Islamic marketing
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Journal of consumer behaviour
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Journal of international consumer marketing
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Journal of marketing communications
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Journal of marketing research
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Journal of open innovation : technology, market, and complexity
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Journal of promotion management : JPM
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of risk and financial management : JRFM
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Management : journal of contemporary management issues
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Market : review for marketing theory and practice
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Marketing theory
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Qualitative market research : an international journal
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The IUP journal of brand management : IJBRM
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Social cynicism, greenwashing, and trust in green clothing brands
Policarpo, Manoela Costa
;
Apaolaza, Vanessa
;
Hartmann, …
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1950-1961
Persistent link: https://www.econbiz.de/10014335655
Saved in:
2
"Eco-style" perceptions : the interplay of different sustainability cues and fashion styles in consumers' fashion brand attitudes
Behre, Barbara
;
Cauberghe, Verolien
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014531629
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