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type_genre:"Article in journal"
~isPartOf:"Journal of global marketing"
~person:"Guo, Chen"
~person:"Haytko, Diana L."
~person:"Jun, Jong Woo"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Consumer behaviour
3
National culture
3
Nationalkultur
3
China
2
Chinese consumers
1
Comparison
1
Consumer ethnocentrism
1
Cultural identity
1
Cultural values
1
Hong Kong
1
Hongkong
1
International marketing
1
Internationales Marketing
1
Japan
1
Kulturelle Identität
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Northeast Asian consumers
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Rules of origin
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South Korea
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Südkorea
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Ursprungsregeln
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Vergleich
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Willingness to pay
1
Zahlungsbereitschaftsanalyse
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consumer culture
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cultural differences
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ethnocentric marketing
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global advertising
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global markets
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individualism
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Article in journal
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English
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Guo, Chen
Haytko, Diana L.
Jun, Jong Woo
Al Ganideh, Saeb Farhan
3
Aashish, Kumar
2
Awudu, Iddrisu
2
Parker, R. Stephen
2
Raman, Prashant
2
Bae, Young Han
1
Biswas, Somdutta
1
Boyle, Brett
1
Brennan, Ross
1
Bruning, Edward R.
1
Canterbury, Andrew
1
Chan, Kenny K.
1
Chan, Tsang-sing
1
Chowdhury, Tamgid Ahmed
1
Czarnecka, Barbara
1
De Nisco, Alessandro
1
Ellouzi, Meriam
1
Ghanem, Salma
1
Hamelin, Nicolas
1
Han, C. M.
1
Hermans, Charles M.
1
Hough, Michelle
1
Hussain, Mahmood
1
Javalgi, Rajshekhar (Raj) G.
1
Ju, Ilyoung
1
Kalliny, Morris
1
Keles, Serap
1
Kibret, Abiot Tsegaye
1
Lee, Oscar
1
Lee, Wei-Na
1
Leung, Lai Cheung
1
Little, Joseph P.
1
Manrai, Ajay K.
1
Massi, Marta
1
Mueller, Barbara
1
O'Donnell, Kathleen
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Papadopoulos, Nicolas G.
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Journal of global marketing
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ECONIS (ZBW)
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1
Cultural differences among young adult consumers in Hong Kong, Japan, and Korea
Bae, Young Han
;
Hough, Michelle
;
Jun, Jong Woo
;
Ju, Ilyoung
- In:
Journal of global marketing
31
(
2018
)
1
,
pp. 18-30
Persistent link: https://www.econbiz.de/10011963052
Saved in:
2
How consumer ethnocentrism (CET), ethnocentric marketing, and consumer individualism affect ethnocentric behavior in China
Han, C. M.
;
Guo, Chen
- In:
Journal of global marketing
31
(
2018
)
5
,
pp. 324-338
Persistent link: https://www.econbiz.de/10011963155
Saved in:
3
Ethnocentrism and its effect on the Chinese consumer : a threat to foreign goods?
Parker, R. Stephen
;
Haytko, Diana L.
;
Hermans, Charles M.
- In:
Journal of global marketing
24
(
2011
)
1
,
pp. 4-17
Persistent link: https://www.econbiz.de/10008987054
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