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type_genre:"Article in journal"
~isPartOf:"Journal of media business studies"
~subject:"Consumer behaviour"
~subject:"Mediensektor"
~type_genre:"Sammlung"
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Consumer behaviour
Mediensektor
Media industries
61
Communication media
31
Kommunikationsmedien
31
Strategic management
10
Strategisches Management
10
Brand management
9
Markenführung
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media management
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Rimscha, M. Bjørn von
5
Krumsvik, Arne H.
3
Kunz, Reinhard E.
3
Maijanen, Päivi
3
Virta, Sari
3
Chan-Olmsted, Sylvia M.
2
Evens, Tom
2
Järventie-Thesleff, Rita
2
Krebs, Isabelle
2
Malmelin, Nando
2
Mütterlein, Joschka
2
Oliver, John
2
Olkkonen, Laura
2
Ots, Mart
2
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2
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2
Telkmann, Verena
2
Zabel, Christian
2
Alem, A.
1
Allam, Rasha
1
Altmeppen, Klaus-Dieter
1
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1
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1
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1
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1
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1
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1
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1
Eigler, Joachim
1
Feuillet, A.
1
Gershon, Richard A.
1
Gong, Xiaojing
1
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Journal of media business studies
The journal of media economics
50
JMM : the international journal on media management
42
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
26
Telecommunications policy : the international journal of digital economy, data sciences and new media
12
Information economics and policy : IEP
11
International journal on media management : JMM
8
Journal of economic behavior & organization : JEBO
8
Journal of public economics
8
Technological forecasting & social change : an international journal
8
Umweltwirtschaftsforum : uwf ; die betriebswissenschaftlich-ökologisch orientierte Fachzeitschrift
8
Vierteljahrshefte zur Wirtschaftsforschung
8
Corporate reputation review : an international journal
6
Journal of business ethics : JOBE
6
Journal of business research : JBR
6
Journal of communication management : an international journal
6
Applied economics
5
Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
5
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
5
Economics letters
5
Ekonomiska Samfundets tidskrift
5
Journal of international financial markets, institutions & money
5
Journal of open innovation : technology, market, and complexity
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Public choice
5
Asia Pacific journal of marketing and logistics
4
Controlling & Management review / Sonderheft : ZfCM : Zeitschrift für Controlling & Management
4
Corporate communications : an international journal
4
DIW-Wochenbericht : Wirtschaft, Politik, Wissenschaft
4
European economic review : EER
4
Europäische Rundschau : Vierteljahreszeitschrift für Politik, Wirtschaft und Zeitgeschichte
4
Gender in management : an international journal
4
International journal of industrial organization
4
International review of financial analysis
4
Journal of marketing management : MM
4
Journal of organizational change management
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Media-Perspektiven
4
Review of accounting studies
4
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
4
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ECONIS (ZBW)
61
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1
"Young people are on YouTube" : industry notions on streaming and youth as a new media generation
Sundet, Vilde Schanke
;
Lüders, Marika
- In:
Journal of media business studies
20
(
2023
)
3
,
pp. 223-240
Persistent link: https://www.econbiz.de/10014319844
Saved in:
2
What can be learnt from failures in the sports media business? : a case study of the Mediapro crash in football media rights in France
Feuillet, A.
;
Alem, A.
;
Durand, Christophe
;
Terrien, M.
; …
- In:
Journal of media business studies
21
(
2024
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10014511878
Saved in:
3
The adoption of emerging technology-driven media innovations : a comparative study of the introduction of virtual and augmented reality in the media and manufacturing industries
Zabel, Christian
;
Telkmann, Verena
- In:
Journal of media business studies
18
(
2021
)
4
,
pp. 235-266
Persistent link: https://www.econbiz.de/10012801771
Saved in:
4
The development of video streaming industry in Egypt : examining its market environment and business model
Allam, Rasha
;
Chan-Olmsted, Sylvia M.
- In:
Journal of media business studies
18
(
2021
)
4
,
pp. 285-303
Persistent link: https://www.econbiz.de/10012801773
Saved in:
5
Media firms' preparedness and coping strategies in the emergence of social media : a case of Tanzania
Masele, Juma James
;
Joseph, Regina
- In:
Journal of media business studies
20
(
2023
)
4
,
pp. 339-363
Persistent link: https://www.econbiz.de/10014438636
Saved in:
6
Exploring the dimensions of media brand trust : a contemporary integrative approach
Chan-Olmsted, Sylvia M.
;
Kim, Julia Hyehyun
- In:
Journal of media business studies
20
(
2023
)
1
,
pp. 109-135
Persistent link: https://www.econbiz.de/10014234987
Saved in:
7
The dark side of the media agency industry : value destruction and co-destruction in a B2B context
Herfort, Melanie
;
Kunz, Reinhard E.
;
Düren, Petra
- In:
Journal of media business studies
20
(
2023
)
2
,
pp. 182-203
Persistent link: https://www.econbiz.de/10014235004
Saved in:
8
Customer engagement behaviour in the media and technology industry : a quantitative content analysis of content types and COVID-19 context
Wenzel, Sina
;
Kleer, Nicola
;
Kunz, Reinhard
- In:
Journal of media business studies
20
(
2023
)
3
,
pp. 241-263
Persistent link: https://www.econbiz.de/10014319845
Saved in:
9
The influence of entertainment, utility and pass time on consumer brand engagement for news media brands : a mediation model
Riskos, Kyriakos
;
Hatzithomas, Leonidas
;
Dekoulou, Paraskevi
- In:
Journal of media business studies
19
(
2022
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10012821105
Saved in:
10
Influenced by media brands? : a conjoint experiment on the effect of media brands on online media planners' decision-making
Kouki-Block, Monia
;
Wellbrock, Christian M.
- In:
Journal of media business studies
19
(
2022
)
1
,
pp. 29-51
Persistent link: https://www.econbiz.de/10012821108
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