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type_genre:"Article in journal"
~isPartOf:"Service business"
~subject:"Konsumentenverhalten"
~type_genre:"Business report"
~type_genre:"Elektronischer Datenträger"
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Flying on the clouds : how mobile applications enhance impulsive buying of low cost carriers
Ku, Edward C. S.
;
Chen, Chun-Der
- In:
Service business
14
(
2020
)
1
,
pp. 23-45
Persistent link: https://www.econbiz.de/10012172752
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The antecedents and influences of airline loyalty programs: the moderating role of involvement
Wang, Edward Shih-tse
;
Chen, Lily Shui-lien
;
Chen, I. Fei
- In:
Service business
9
(
2015
)
2
,
pp. 257-280
Persistent link: https://www.econbiz.de/10011296050
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