The antecedents and influences of airline loyalty programs: the moderating role of involvement
Year of publication: |
2015
|
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Authors: | Wang, Edward Shih-tse ; Chen, Lily Shui-lien ; Chen, I. Fei |
Published in: |
Service business. - Berlin : Springer, ISSN 1862-8508, ZDB-ID 2279938-2. - Vol. 9.2015, 2, p. 257-280
|
Subject: | Loyalty programs | Perceived benefits | Perceived relationship investment | Brand relationship quality | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Kundenbindungsprogramm | Loyalty program | Fluggesellschaft | Airline | Dienstleistungsqualität | Service quality | Markenführung | Brand management |
Extent: | graph. Darst. |
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Type of publication: | Article |
Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Systemvoraussetzung: Acrobat Reader |
Other identifiers: | 10.1007/s11628-013-0226-6 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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