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type_genre:"Article in journal"
~person:"Abu Mansor, Shazali"
~person:"Langner, Tobias"
~subject:"Messung"
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Abu Mansor, Shazali
Langner, Tobias
Park, Sang-June
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Kelly, Kevin
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Nappi, Vanessa
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Yi, Youjae
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Arthur, Winfred
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Asif, Muhammad
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Costa, Sergio E. Gouvea da
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Abdullah Al Mamun
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International journal of advertising : the review of marketing communications
2
Modern economy
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ECONIS (ZBW)
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Perspectives : four steps toward more valid and comparable self-report measures in advertising research
Bergkvist, Lars
;
Langner, Tobias
- In:
International journal of advertising : the review of …
39
(
2020
)
5
,
pp. 738-755
Persistent link: https://www.econbiz.de/10012260255
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2
Construct heterogeneity and proliferation in advertising research
Bergkvist, Lars
;
Langner, Tobias
- In:
International journal of advertising : the review of …
38
(
2019
)
8
,
pp. 1286-1302
Persistent link: https://www.econbiz.de/10012200378
Saved in:
3
EVA as superior performance measurement tool
Abdullah Al Mamun
;
Abu Mansor, Shazali
- In:
Modern economy
3
(
2012
)
3
,
pp. 310-318
Persistent link: https://www.econbiz.de/10009705389
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