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type_genre:"Article in journal"
~person:"Apiradee Wongkitrungrueng"
~person:"Hoang, Duc"
~person:"Rana, Nripendra P."
~subject:"Brand attitude"
~subject:"Customer engagement"
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Apiradee Wongkitrungrueng
Hoang, Duc
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Online customer engagement in the post-pandemic scenario : a hybrid thematic analysis of the luxury fashion industry
Hoang, Duc
;
Kousi, Sofia
;
Martinez, Luis F.
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1401-1428
Persistent link: https://www.econbiz.de/10014383026
Saved in:
2
The new wave of AI-powered luxury brands online shopping experience : the role of digital multisensory cues and customers' engagement
Muhammad Sabbir Rahman
;
Bag, Surajit
;
Hossain, Md Afnan
; …
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014253474
Saved in:
3
Exploring the drivers of customers' brand attitudes of online travel agency services : a text-mining based approach
Ray, Arghya
;
Bala, Pradip Kumar
;
Rana, Nripendra P.
- In:
Journal of business research : JBR
128
(
2021
),
pp. 391-404
Persistent link: https://www.econbiz.de/10012494465
Saved in:
4
The role of live streaming in building consumer trust and engagement with social commerce sellers
Apiradee Wongkitrungrueng
;
Nuttapol Assarut
- In:
Journal of business research : JBR
117
(
2020
),
pp. 543-556
Persistent link: https://www.econbiz.de/10012287967
Saved in:
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