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type_genre:"Article in journal"
~person:"Benlian, Alexander"
~person:"Wrigley, Cara"
~subject:"Digitalisierung"
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Digitalisierung
E-commerce
14
Electronic Commerce
14
Consumer behaviour
8
Konsumentenverhalten
8
Online retailing
6
Online-Handel
6
Beziehungsmarketing
5
Digitization
5
Internet marketing
5
Online-Marketing
5
Relationship marketing
5
Social Web
5
Social web
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Distribution channel
4
Vertriebsweg
4
Digital channels
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Digitale Plattform
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Emotion
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Channel management
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2
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2
Data security
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Personalisierung
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Personality psychology
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Personalization
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Persönlichkeitspsychologie
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Viral marketing
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Virales Marketing
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Attribute weights
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Clan Control
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Collaborative filtering
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Article in journal
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Benlian, Alexander
Wrigley, Cara
Parida, Vinit
8
Mishra, Shrutika
5
Straker, Karla
4
Verhoef, Peter C.
4
Zhao, Jing
4
Alt, Rainer
3
Bucher, Eliane
3
Chen, Liang
3
Ciulli, Francesca
3
Corsaro, Daniela
3
Deepu, T. S.
3
Fieseler, Christian
3
Ganičev, Nikolaj A.
3
Gawer, Annabelle
3
Graham, Mark
3
Holmström, Jonny
3
Hu, Lewei
3
Košovec, O. B.
3
Kraus, Sascha
3
Muhammad Anshari
3
Rani, Uma
3
Ravi, V.
3
Rosemann, Michael
3
Saunila, Minna
3
Sjödin, Rönnberg David
3
Trabucchi, Daniel
3
Ukko, Juhani
3
Weill, Peter
3
Woerner, Stephanie L.
3
Wysokińska, Zofia
3
Aversa, Paolo
2
Banalieva, Elitsa R.
2
Benitez, Jose
2
Bijmolt, Tammo H. A.
2
Bilozubenko, Vladimir
2
Brecht, Patrick
2
Broekhuizen, Thijs
2
Buganza, Tommaso
2
Caputo, Andrea
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Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik
1
Business horizons
1
Journal of fashion marketing and management
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing and consumer services
1
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ECONIS (ZBW)
5
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1
Designing an emotional strategy : strengthening digital channel engagements
Straker, Karla
;
Wrigley, Cara
- In:
Business horizons
59
(
2016
)
3
,
pp. 339-346
Persistent link: https://www.econbiz.de/10011488399
Saved in:
2
Emotionally engaging customers in the digital age : the case study of "Burberry love"
Straker, Karla
;
Wrigley, Cara
- In:
Journal of fashion marketing and management
20
(
2016
)
3
,
pp. 276-299
Persistent link: https://www.econbiz.de/10011594906
Saved in:
3
Typologies and touchpoints : designing multi-channel digital strategies
Straker, Karla
;
Wrigley, Cara
;
Rosemann, Michael
- In:
Journal of research in interactive marketing : …
9
(
2015
)
2
,
pp. 110-128
Persistent link: https://www.econbiz.de/10011302389
Saved in:
4
Digital transformation strategies
Matt, Christian
;
Hess, Thomas
;
Benlian, Alexander
- In:
Business & information systems engineering : BISE ; the …
57
(
2015
)
5
,
pp. 339-343
Persistent link: https://www.econbiz.de/10011595138
Saved in:
5
The role of design in the future of digital channels : conceptual insights and future research directions
Straker, Karla
;
Wrigley, Cara
;
Rosemann, Michael
- In:
Journal of retailing and consumer services
26
(
2015
),
pp. 133-140
Persistent link: https://www.econbiz.de/10011348312
Saved in:
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