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type_genre:"Article in journal"
~person:"Mathews, Shane"
~subject:"Internet marketing"
~type_genre:"Reprint"
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Internet marketing
E-commerce
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Electronic Commerce
3
Online-Marketing
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Consumer behaviour
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2
Brand image
1
Brand management
1
Dienstleistungsqualität
1
Digital platform
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Digitale Plattform
1
E-retailer brand attitudes
1
E-service elements
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EWOM
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Electronic word-of-mouth
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Gastronomie
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Growth industries
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Intermediary portal sites
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International market entry
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Internationaler Markteintritt
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KMU
1
Markenführung
1
Markenimage
1
Marketing theory
1
Marketingtheorie
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Motivation
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Online retailing
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Online reviews
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Online-Handel
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Perceptions
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Restaurant industry
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SME
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Service quality
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Social Web
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Viral marketing
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Virales Marketing
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Article in journal
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Mathews, Shane
Law, Chun Hung Roberts
8
Ahuja, Vandana
5
Dwivedi, Yogesh Kumar
5
Guo, Xiaolong
5
Lobel Trong Thuy Tran
5
Schumann, Jan Hendrik
5
Akram, Umair
4
Escobar-Rodríguez, Tomás
4
Ghose, Anindya
4
Lambrecht, Anja
4
Qiu, Liangfei
4
Rodríguez-Díaz, Manuel
4
Straker, Karla
4
Viswanathan, Siva
4
Wrigley, Cara
4
Aggarwal, Rohit
3
Agnihotri, Raj
3
Arcand, Manon
3
Barrio-García, Salvador del
3
Capatina, Alexandru
3
Chen, Jianqing
3
Choi, Jeonghye
3
Clement, Michel
3
Crespo-Almendros, Esmeralda
3
Cui, Geng
3
Fogel, Joshua
3
Goldfarb, Avi
3
Inversini, Alessandro
3
Jansen, Bernard J.
3
Kannan, P. K.
3
Li, Minqiang
3
Loc Tuan Le
3
Midha, Vishal
3
Nan, Guofang
3
Oh, Wonseok
3
Pavlou, Paul A.
3
Peltier, James
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Peng, Ling
3
Rita, Paulo
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Australasian marketing journal
1
International journal of hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
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ECONIS (ZBW)
3
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Recognise me or pay me? : how rewards for online restaurant reviews impact continuity : a cross-country investigation
Labsomboonsiri, Saranya
;
Mathews, Shane
;
Luck, Edwina
; …
- In:
International journal of hospitality management
106
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013383274
Saved in:
2
The effects of portal website attitude and e-services on branding of e-stores
Chen, Hsiu-li
;
Mathews, Shane
- In:
Australasian marketing journal
21
(
2013
)
3
,
pp. 155-160
Persistent link: https://www.econbiz.de/10010125796
Saved in:
3
"From garage to global" : the internet and international market growth, an SME perspective
Mathews, Shane
;
Healy, Marilyn
- In:
International journal of internet marketing and …
4
(
2007/08
)
2/3
,
pp. 179-196
Persistent link: https://www.econbiz.de/10003651616
Saved in:
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