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type_genre:"Article in journal"
~source:"econis"
~subject:"Markenartikel"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"No longer published / No longer aquired"
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Search: subject_exact:"Lakritze"
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Markenartikel
Confectionery
32
Süßwaren
32
Consumer behaviour
10
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Article in journal
Aufsatz in Zeitschrift
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Bogomolova, Svetlana
1
Dass, Mayukh
1
Kumar, Piyush
1
Millburn, Sandra
1
Snell, Andy
1
Tonks, Ian
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The journal of brand management : an international journal
2
Applied economics
1
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ECONIS (ZBW)
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Reasons for non-consideration of brands and the role of prior experience
Bogomolova, Svetlana
;
Millburn, Sandra
- In:
The journal of brand management : an international journal
19
(
2011/12
)
4
,
pp. 304-317
Persistent link: https://www.econbiz.de/10009428109
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2
Assessing brand vulnerability across product assortments
Kumar, Piyush
;
Dass, Mayukh
- In:
The journal of brand management : an international journal
19
(
2011/12
)
9
,
pp. 801-814
Persistent link: https://www.econbiz.de/10009621236
Saved in:
3
The sweet taste of information : a study of the demand for new brands in the UK confectionery industry
Snell, Andy
- In:
Applied economics
20
(
1988
)
8
,
pp. 1041-1055
Persistent link: https://www.econbiz.de/10001050101
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