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type_genre:"Aufsatz im Buch"
type_genre:"Interview"
~subject:"Consumer behaviour"
~subject:"Life insurance"
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Consumer behaviour
Life insurance
India
8,227
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Marketing in the new global order : challenges and opportunities
6
Corporate strategies & innovations in the emerging global economy
4
Global consumer behavior
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Managing corporate responsibility and risk for synergising business practices to achieve organizational excellence
3
Brand research : [an outcome of the second International Conference on Brand Management]
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Emerging markets from a multidisciplinary perspective : challenges, opportunities and research agenda
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Handbook of research on the platform economy and the evolution of e-commerce
2
Lived experiences of public consumption : encounters with value in marketplaces on five continents
2
Managing cultural diversity
2
New concepts and practices related to human behaviour : challenges of globalization effects
2
Storming the global business : rise of the Asian tigers
2
Strategic system assurance and business analytics
2
Winning strategies for the Indian market
2
ARTIFICIAL INTELLIGENCE, FINTECH, AND FINANCIAL INCLUSION
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Agrarian economy and rural development : realities and perspectives for Romania : 6th edition of the International Symposium
1
Analytical approaches to strategic decision-making : interdisciplinary considerations
1
Business and management issues in the global and digital era : Indonesian perspectives
1
Business environment in India : some aspects
1
Business practices in emerging and re-emerging markets
1
Case studies in social entrepreneurship and sustainability
1
Comparative advantage in the knowledge economy : a national and organizational resource
1
Consumer brand relationships : meaning, measuring, managing
1
Consumer culture theory
1
Contemporary trends in innovative marketing strategies
1
Corporate strategies : new age weapons for excellence
1
Development policy and economic theory
1
Digital influence on consumer habits : marketing challenges and opportunities
1
Doing business in India : building research-based practice
1
E-business technology and strategy : international conference, CETS 2010, Ottawa, Canada, September 29 - 30, 2010 ; proceedings
1
E-retailing challenges and opportunities in the global marketplace
1
Economic challenges of pension systems : a sustainability and international management perspective
1
Emerging dynamics of sustainability in multinational enterprises
1
Empirical studies on economics of innovation, public economics and management : proceedings of the 18th Eurasia business and economics society conference
1
Enhancing enterprise competitiveness : (marketing, people, IT and entrepreneurship)
1
Enterprise information systems of the future : 6th IFIP WG 8.9 Working Conference, CONFENIS 2012, Ghent, Belgium, September 19 - 21, 2012; revised selected papers
1
Entrepreneurship, growth and economic integration : a linkage
1
Expanding the frontier in rural finance : financial linkages and strategic alliances
1
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
1
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
1
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ECONIS (ZBW)
98
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1
A comprehensive examination of mobile augmented reality in tourism (MART) Adoption : using the UTAUT2 framework
Sankar, Jeganathan Gomathi
;
David, Arokiaraj
- In:
Contemporary trends in innovative marketing strategies
,
(pp. 241-262)
.
2024
Persistent link: https://www.econbiz.de/10014519905
Saved in:
2
Factors for sharing economy platforms in the Indian context
Srivastava, Riktesh
;
Rathore, Jitendra Singh
;
Vyas, Samiksha
- In:
Digital influence on consumer habits : marketing …
,
(pp. 115-134)
.
2024
Persistent link: https://www.econbiz.de/10014553347
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3
Metaverse and brand : a futuristic approach of digital marketing strategy for luxury brand - India's hidesign
Krishnan, Chitra
- In:
New business frontiers in the metaverse
,
(pp. 91-99)
.
2024
Persistent link: https://www.econbiz.de/10014580626
Saved in:
4
Human values, sustainability orientation, and intentions : a SDG perspective towards branded organic products in India
Kautish, Pradeep
;
Khare, Arpita
;
Khare, Anshuman
- In:
Nachhaltigkeit und Innovation in internen und externen …
,
(pp. 191-217)
.
2023
Persistent link: https://www.econbiz.de/10014326691
Saved in:
5
Analytical study of factors influencing consumer choice heterogeneity for the acceptance of functional foods (foods with health claims) in India
Sharma, Sourabh
;
Jawajala, Rajesh.P.
;
Jawajala, Amruta …
- In:
Paradigm Shift in Business : Critical Appraisal of …
,
(pp. 275-297)
.
2023
Persistent link: https://www.econbiz.de/10014429386
Saved in:
6
Exploring the role of lifestyle and personality in predicting the green buying intentions of responsible consumers : sustainability insights from an emerging economy
Kaur, Balween
;
Gangwar, Veer P.
- In:
Sustainable marketing, branding, and reputation …
,
(pp. 506-521)
.
2023
Persistent link: https://www.econbiz.de/10014414308
Saved in:
7
Communication of CSR practices and apparel industry in India : perspectives of companies and consumers
Adapa, Sujana
;
Yarram, Subba Reddy
- In:
Fashion Marketing in Emerging Economies Volume I : …
,
(pp. 137-161)
.
2023
Persistent link: https://www.econbiz.de/10013543216
Saved in:
8
Fashioning the future generation : Generation Z Indian consumers' attitudes towards Western and Indian fashion
Bardey, Aurore
;
Mehdiratta, Utkarsha
;
Turner, Rose
- In:
Fashion Marketing in Emerging Economies Volume II : …
,
(pp. 19-48)
.
2023
Persistent link: https://www.econbiz.de/10013543371
Saved in:
9
Why do bank customers adopt fintech solution : the case of India
Neha
;
Sharma, Mamta
;
Monteiro, Thomas
- In:
ARTIFICIAL INTELLIGENCE, FINTECH, AND FINANCIAL INCLUSION
,
(pp. 69-81)
.
2023
Persistent link: https://www.econbiz.de/10014518866
Saved in:
10
Saheli: the zero-side-effect pill-marketing of oral contraceptives in the context of sexual education to create socially responsible consumers
Binani, Neharika
;
Singh, Anshika
;
Jain, Palakh
- In:
Social and sustainability marketing : a casebook for …
,
(pp. 621-646)
.
2022
Persistent link: https://www.econbiz.de/10013463878
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