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type_genre:"Aufsatz im Buch"
~isPartOf:"Fundamentals of marketing research ; Vol. 6"
~isPartOf:"Quantitative marketing techniques and analyses"
~subject:"Marktforschung"
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Search: subject_exact:"Multidimensional scaling"
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Fundamentals of marketing research ; Vol. 6
Quantitative marketing techniques and analyses
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
3
Advancing methodological thought and practice
1
Marketing efficiency in tourism : coping with volatile demand
1
Marketing in the new global order : challenges and opportunities
1
Measurement in marketing
1
Organisation und praktische Anwendung
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Unternehmenssteuerung : Steuern und Bewertungsfragen ; Management von Unternehmen und Hochschulen ; Festschrift für Prof. Dr. Klaus von Sicherer zum 65. Geburtstag
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ECONIS (ZBW)
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The multivariate revolution in marketing research
Sheth, Jagdish N.
-
2009
Persistent link: https://www.econbiz.de/10003794433
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2
A review of multidimensional scaling in marketing research
Cooper, Lea G.
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2009
Persistent link: https://www.econbiz.de/10003794496
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3
MDS maps for product attributes and market response : an application to scanner panel data
Andrews, Rick L.
;
Manrai, Ajay K.
-
2007
Persistent link: https://www.econbiz.de/10003541417
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4
The effects of alternative methods of collecting similarity data for multidimensional scaling
Bijmolt, Tammo H. A.
;
Wedel, Michel
-
2007
Persistent link: https://www.econbiz.de/10003541421
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5
Mapping consumers' cognitive structures : a comparison of similarity trees with multidimensional scaling and cluster analysis
Hodgkinson, Gerard P.
;
Padmore, Jo
;
Tomes, Anne E.
-
2007
Persistent link: https://www.econbiz.de/10003541502
Saved in:
6
Psychometric methods in marketing research : part II, multidimensional scaling
Carroll, J. Douglas
;
Green, Paul E.
-
2007
Persistent link: https://www.econbiz.de/10003541509
Saved in:
7
Marketing applications of MDS : assessment and outlook
Green, Paul E.
-
2007
Persistent link: https://www.econbiz.de/10003541510
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