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type_genre:"Aufsatz im Buch"
~subject:"Erfolgsfaktor"
~subject:"Konsumentenverhalten"
~type_genre:"Collection of articles of several authors"
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Search: subject_exact:"Brand extension"
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Erfolgsfaktor
Konsumentenverhalten
Brand extension
60
Markentransfer
60
Brand management
40
Markenführung
40
Consumer behaviour
20
Brand image
15
Markenimage
15
Brand
10
Markenartikel
10
Deutschland
7
Germany
7
Success factor
7
Luxury goods
6
Luxusgüter
6
Marketing management
5
Marketingmanagement
5
Brand architecture
4
Markenarchitektur
4
Beziehungsmarketing
3
International marketing
3
Internationales Marketing
3
Relationship marketing
3
Sportmarketing
3
Sports marketing
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Bewertung
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Brand equity
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Customer integration
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EU countries
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EU-Staaten
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Empirische Methode
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Fashion
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Kundenintegration
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Aufsatz im Buch
Collection of articles of several authors
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Keller, Kevin Lane
2
Loken, Barbara
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McCarthy, Michael S.
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Milberg, Sandra J.
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Park, C. Whan
2
Sattler, Henrik
2
Völckner, Franziska
2
Aaker, David A.
1
Baumgarth, Carsten
1
Baumüller, Nicole
1
Bhat, Sobodh
1
Bless, Herbert
1
Boush, David M.
1
Braig, Bridgette M.
1
Bridges, Sheri
1
De Canio, Francesca
1
Denize, Sara
1
Feng, Silei
1
Ghaddar, Sarah
1
Greifenender, Rainer
1
Han, Jin K.
1
Heath, Timothy B.
1
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1
Kim, Chung K.
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Klein, Maren
1
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1
Lawson, Robert
1
Lee, Changhan
1
Martinelli, Elisa
1
Milberg, Sandra
1
Monga, Alokparna Basu
1
Ostillio, Maria Carmela
1
Ostruk, Lyudmyla
1
Park, Jon-won
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Reddy, Srinivas K.
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Brand management ; Vol. 3
10
Measuring and managing brands
2
Advancing insights on brand management
1
Brand management in emerging markets : theories and practice
1
Brands and brand management : contemporary research perspectives
1
Dienstleistungsmarken : Forum Dienstleistungsmanagement
1
Economic and business management 2022 : proceedings of the 7th International Conference on Economic and Business Management (FEBM 2022), online conference, 24-25 october 2022
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
Fashion branding and communication : core strategies of European luxury brands
1
Handbook of brand relationships
1
Impulse für die Markenforschung und Markenführung
1
Kellogg on branding : the marketing faculty of the Kellogg School of Management
1
Social psychology of consumer behavior
1
The Oxford handbook of luxury business
1
Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
1
Wertorientierte Markenführung versus shareholder value? : [Markendialog Februar 2002]
1
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ECONIS (ZBW)
26
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1
Model of service brand equity evaluation based on brand extension
Feng, Silei
- In:
Economic and business management 2022 : proceedings of …
,
(pp. 240-245)
.
2023
Persistent link: https://www.econbiz.de/10014516584
Saved in:
2
Luxury brand extensions and perceived luxury : insights from the Australian market
Stegemann, Nicole
;
Denize, Sara
- In:
The Oxford handbook of luxury business
,
(pp. 249-271)
.
2022
Persistent link: https://www.econbiz.de/10013273936
Saved in:
3
Retail brand extension: from theory to practice : a multi-country study of European grocery retailers
Martinelli, Elisa
;
De Canio, Francesca
- In:
Advancing insights on brand management
,
(pp. 83-101)
.
2017
Persistent link: https://www.econbiz.de/10011855071
Saved in:
4
Salvatore Ferragamo : brand heritage as main vector of brand extension and internationalization
Ostillio, Maria Carmela
;
Ghaddar, Sarah
- In:
Fashion branding and communication : core strategies of …
,
(pp. 73-99)
.
2017
Persistent link: https://www.econbiz.de/10012498307
Saved in:
5
Luxury brand perception and consumer attitude to extended luxury brand : a case of Korean young consumers
Zhang, Hao
;
Zhao, Xiaoyu
;
Lee, Changhan
- In:
Brand management in emerging markets : theories and practice
,
(pp. 191-199)
.
2014
Persistent link: https://www.econbiz.de/10010417721
Saved in:
6
Leveraging a brand through brand extension : a review of two decades of research
Loken, Barbara
;
Joiner, Christopher
;
Houston, Michael J.
- In:
Brands and brand management : contemporary research …
,
(pp. 11-41)
.
2010
Persistent link: https://www.econbiz.de/10003941296
Saved in:
7
A process-tracing study of brand extension evaluation
Boush, David M.
;
Loken, Barbara
-
2010
Persistent link: https://www.econbiz.de/10003924407
Saved in:
8
Drivers of brand extension success
Völckner, Franziska
;
Sattler, Henrik
-
2010
Persistent link: https://www.econbiz.de/10003924411
Saved in:
9
Evaluation of brand extensions : the role of product feature similarity and brand concept consistency
Park, C. Whan
;
Milberg, Sandra
;
Lawson, Robert
-
2010
Persistent link: https://www.econbiz.de/10003924413
Saved in:
10
Managing negative feedback effects associated with brand extensions : the impact of alternative branding strategies
Milberg, Sandra J.
;
Park, C. Whan
;
McCarthy, Michael S.
-
2010
Persistent link: https://www.econbiz.de/10003924414
Saved in:
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