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type_genre:"Aufsatz im Buch"
~subject:"Erfolgsfaktor"
~subject:"Luxusgüter"
~type_genre:"Collection of articles of several authors"
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Search: subject_exact:"Brand extension"
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Erfolgsfaktor
Luxusgüter
Brand extension
60
Markentransfer
60
Brand management
40
Markenführung
40
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20
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20
Brand image
15
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10
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Aufsatz im Buch
Collection of articles of several authors
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Sattler, Henrik
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Völckner, Franziska
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Baumgarth, Carsten
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Baumüller, Nicole
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Caravella, Mary
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Cedrola, Elena
1
Denize, Sara
1
Herrmann, Karin
1
Houston, Michael J.
1
Jiménez-Zarco, Ana Isabel
1
Jin, Byoungho
1
Joiner, Christopher
1
Klein, Maren
1
Lee, Changhan
1
Loken, Barbara
1
Moreno-Gavara, Carmen
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Nguyen, Hang T.
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Ostruk, Lyudmyla
1
Salzer, Bruno
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Sichtmann, Christina
1
Spiggle, Susan
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Tomczak, Torsten
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Brand management ; Vol. 3
1
Brand management in emerging markets : theories and practice
1
Brands and brand management : contemporary research perspectives
1
Dienstleistungsmarken : Forum Dienstleistungsmanagement
1
Enhancing knowledge development in marketing ; Vol. 21
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
Fashion branding and communication : core strategies of European luxury brands
1
Global marketing strategies for the promotion of luxury goods
1
Impulse für die Markenforschung und Markenführung
1
The Oxford handbook of luxury business
1
Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
1
Wertorientierte Markenführung versus shareholder value? : [Markendialog Februar 2002]
1
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ECONIS (ZBW)
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1
Luxury brand extensions and perceived luxury : insights from the Australian market
Stegemann, Nicole
;
Denize, Sara
- In:
The Oxford handbook of luxury business
,
(pp. 249-271)
.
2022
Persistent link: https://www.econbiz.de/10013273936
Saved in:
2
Brands as core assets : trends and challenges of branding in fashion business
Jin, Byoungho
;
Cedrola, Elena
- In:
Fashion branding and communication : core strategies of …
,
(pp. 1-39)
.
2017
Persistent link: https://www.econbiz.de/10014547468
Saved in:
3
Strategies for luxury fashion brands' targeting the young audience : how to link celebrity endorsements and brand extensions with social media
Moreno-Gavara, Carmen
;
Jiménez-Zarco, Ana Isabel
- In:
Global marketing strategies for the promotion of luxury …
,
(pp. 155-192)
.
2016
Persistent link: https://www.econbiz.de/10011484688
Saved in:
4
Luxury brand perception and consumer attitude to extended luxury brand : a case of Korean young consumers
Zhang, Hao
;
Zhao, Xiaoyu
;
Lee, Changhan
- In:
Brand management in emerging markets : theories and practice
,
(pp. 191-199)
.
2014
Persistent link: https://www.econbiz.de/10010417721
Saved in:
5
The authenticity of brand extensions : a complementary construct to fit
Spiggle, Susan
;
Nguyen, Hang T.
;
Caravella, Mary
-
2011
Persistent link: https://www.econbiz.de/10010191065
Saved in:
6
Leveraging a brand through brand extension : a review of two decades of research
Loken, Barbara
;
Joiner, Christopher
;
Houston, Michael J.
- In:
Brands and brand management : contemporary research …
,
(pp. 11-41)
.
2010
Persistent link: https://www.econbiz.de/10003941296
Saved in:
7
Drivers of brand extension success
Völckner, Franziska
;
Sattler, Henrik
-
2010
Persistent link: https://www.econbiz.de/10003924411
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8
Markentransfers in leistungsfremden Kategorien : eine managementorientierte Evaluierung von unternehmensinternen Einflussfaktoren auf den Transfererfolg
Baumüller, Nicole
;
Baumgarth, Carsten
- In:
Impulse für die Markenforschung und Markenführung
,
(pp. 87-106)
.
2008
Persistent link: https://www.econbiz.de/10003785188
Saved in:
9
Vom Produkt zur Dienstleistung : Erfolgsfaktoren des Markentransfers
Sichtmann, Christina
;
Klein, Maren
;
Ostruk, Lyudmyla
- In:
Dienstleistungsmarken : Forum Dienstleistungsmanagement
,
(pp. 121-137)
.
2008
Persistent link: https://www.econbiz.de/10003676031
Saved in:
10
Erfolgsfaktoren des Markentransfers von Luxusmarken
Totzek, Dirk
;
Herrmann, Karin
- In:
Erfolgsfaktoren der Markenführung : Know-how aus …
,
(pp. 259-273)
.
2008
Persistent link: https://www.econbiz.de/10003588607
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