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type_genre:"Aufsatz im Buch"
~subject:"Erfolgsfaktor"
~subject:"Marketing management"
~type_genre:"Collection of articles of several authors"
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Search: subject_exact:"Brand extension"
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Erfolgsfaktor
Marketing management
Brand extension
60
Markentransfer
60
Brand management
40
Markenführung
40
Consumer behaviour
20
Konsumentenverhalten
20
Brand image
15
Markenimage
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Internationales Marketing
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Collection of articles of several authors
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Sattler, Henrik
2
Völckner, Franziska
2
Aaker, David A.
1
Baumgarth, Carsten
1
Baumüller, Nicole
1
Bravo, Rafael
1
Bühler, André W.
1
Ghaddar, Sarah
1
Hem, Leif E.
1
Herrmann, Karin
1
Houston, Michael J.
1
Joiner, Christopher
1
Keller, Kevin Lane
1
Klein, Maren
1
Loken, Barbara
1
Lüth, Maren
1
Nufer, Gerd
1
Ostillio, Maria Carmela
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Ostruk, Lyudmyla
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Pina, José M.
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Salzer, Bruno
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Sichtmann, Christina
1
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Brand management ; Vol. 3
1
Brands and brand management : contemporary research perspectives
1
Dienstleistungsmarken : Forum Dienstleistungsmanagement
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
Fashion branding and communication : core strategies of European luxury brands
1
Impulse für die Markenforschung und Markenführung
1
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
1
Measuring and managing brands
1
Quality management in food chains : [EAAE Seminar on Quality Management and Quality Assurance in Food Chains held at the Georg-August-University of Goettingen in 2005]
1
Trends in e-business, e-services, and e-commerce : impact of technology on goods, services, and business transactions
1
Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
1
Wertorientierte Markenführung versus shareholder value? : [Markendialog Februar 2002]
1
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ECONIS (ZBW)
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Salvatore Ferragamo : brand heritage as main vector of brand extension and internationalization
Ostillio, Maria Carmela
;
Ghaddar, Sarah
- In:
Fashion branding and communication : core strategies of …
,
(pp. 73-99)
.
2017
Persistent link: https://www.econbiz.de/10012498307
Saved in:
2
Online brand expansion towards the offline setting : which way to go?
Bravo, Rafael
;
Hem, Leif E.
;
Pina, José M.
- In:
Trends in e-business, e-services, and e-commerce : …
,
(pp. 69-89)
.
2014
Persistent link: https://www.econbiz.de/10010236837
Saved in:
3
Event-Marketing im Sport
Nufer, Gerd
;
Bühler, André W.
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 175-202)
.
2011
Persistent link: https://www.econbiz.de/10008738196
Saved in:
4
Leveraging a brand through brand extension : a review of two decades of research
Loken, Barbara
;
Joiner, Christopher
;
Houston, Michael J.
- In:
Brands and brand management : contemporary research …
,
(pp. 11-41)
.
2010
Persistent link: https://www.econbiz.de/10003941296
Saved in:
5
Drivers of brand extension success
Völckner, Franziska
;
Sattler, Henrik
-
2010
Persistent link: https://www.econbiz.de/10003924411
Saved in:
6
Consumer evaluations of brand extensions
Aaker, David A.
;
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784837
Saved in:
7
Markentransfers in leistungsfremden Kategorien : eine managementorientierte Evaluierung von unternehmensinternen Einflussfaktoren auf den Transfererfolg
Baumüller, Nicole
;
Baumgarth, Carsten
- In:
Impulse für die Markenforschung und Markenführung
,
(pp. 87-106)
.
2008
Persistent link: https://www.econbiz.de/10003785188
Saved in:
8
Vom Produkt zur Dienstleistung : Erfolgsfaktoren des Markentransfers
Sichtmann, Christina
;
Klein, Maren
;
Ostruk, Lyudmyla
- In:
Dienstleistungsmarken : Forum Dienstleistungsmanagement
,
(pp. 121-137)
.
2008
Persistent link: https://www.econbiz.de/10003676031
Saved in:
9
Erfolgsfaktoren des Markentransfers von Luxusmarken
Totzek, Dirk
;
Herrmann, Karin
- In:
Erfolgsfaktoren der Markenführung : Know-how aus …
,
(pp. 259-273)
.
2008
Persistent link: https://www.econbiz.de/10003588607
Saved in:
10
Brands as quality signals in the meat market : lessons from the poultry sector
Lüth, Maren
;
Spiller, Achim
- In:
Quality management in food chains : [EAAE Seminar on …
,
(pp. 231-242)
.
2007
Persistent link: https://www.econbiz.de/10003711397
Saved in:
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