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type_genre:"Aufsatz im Buch"
~subject:"Erfolgsfaktor"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Collection of articles of several authors"
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Search: subject_exact:"Brand extension"
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Erfolgsfaktor
Brand extension
429
Markentransfer
429
Consumer behaviour
269
Konsumentenverhalten
269
Brand management
266
Markenführung
266
Brand image
222
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222
Brand
83
Markenartikel
81
Luxury goods
36
Luxusgüter
36
brand extension
31
Brand extensions
29
Marketing management
29
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29
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29
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25
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25
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brand extensions
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13
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Völckner, Franziska
6
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5
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1
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1
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Bei, Lien-ti
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1
Brandstätter, Marion
1
Brown, Brian
1
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1
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1
Datta, Saroj Kumar
1
Dens, Nathalie
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1
Lau, Kong Cheen
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1
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1
Lou, Yung-Chien
1
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1
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1
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Journal of the Academy of Marketing Science
3
Brand management ; Vol. 3
1
Brands and brand management : contemporary research perspectives
1
Dienstleistungsmarken : Forum Dienstleistungsmanagement
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
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1
International journal of business innovation and research
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
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1
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1
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1
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1
Marketing letters : a journal of research in marketing
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Psychology & marketing
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
The IUP journal of brand management : IJBRM
1
The journal of brand management : an international journal
1
The journal of business & industrial marketing
1
The journal of consumer marketing
1
The journal of product & brand management
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Vision : the journal of business perspective
1
Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
1
Wertorientierte Markenführung versus shareholder value? : [Markendialog Februar 2002]
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ECONIS (ZBW)
29
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1
A meta-analysis of brand extension success : the effects of parent brand equity and extension fit
Peng, Chenming
;
Bijmolt, Tammo H. A.
;
Völckner, Franziska
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 906-927
Persistent link: https://www.econbiz.de/10014432740
Saved in:
2
Investigating determinants of brand extension success in a fit and a non-fit scenario
Knoerzer, Katharina
;
Millemann, Jan Andre
- In:
International journal of technology marketing : IJTMkt
15
(
2021
)
4
,
pp. 379-398
Persistent link: https://www.econbiz.de/10012693543
Saved in:
3
A mediation analysis on the potential determinants of brand extension success
Murugan, Nithya
;
Jacob, Jayanth
- In:
International journal of business innovation and research
14
(
2017
)
4
,
pp. 502-518
Persistent link: https://www.econbiz.de/10011863346
Saved in:
4
The differentiated impact of perceived brand competence type of brand extension evaluation
Wang, Haizhong
;
Liu, Di
- In:
Journal of business research : JBR
117
(
2020
),
pp. 400-410
Persistent link: https://www.econbiz.de/10012286528
Saved in:
5
Brand personality as a direct cause of brand extension success : does self-monitoring matter?
Ferguson, Graham
;
Lau, Kong Cheen
;
Phau, Ian
- In:
The journal of consumer marketing
33
(
2016
)
5
,
pp. 343-353
Persistent link: https://www.econbiz.de/10011553721
Saved in:
6
Brand name strategies for successful upward extension
Goetz, Daniela Maria
;
Faßnacht, Martin
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
32
(
2015
)
5
,
pp. 26-35
Persistent link: https://www.econbiz.de/10011559904
Saved in:
7
Success factors of private label extensions
Foscht, Thomas
;
Brandstätter, Marion
- In:
Marketing : ZFP ; journal of research and management
36
(
2014
)
2
,
pp. 82-95
Persistent link: https://www.econbiz.de/10010385233
Saved in:
8
Position matters when we stand together : a linguistic perspective on composite brand extensions
Tsai, Meng-Chun
;
Lou, Yung-Chien
;
Bei, Lien-ti
;
Monroe, …
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
6
,
pp. 680-701
Persistent link: https://www.econbiz.de/10010466638
Saved in:
9
An empirical study of the effects of consumer knowledge on fit perception in brand extension success
Paul, Soumi
;
Datta, Saroj Kumar
- In:
The IUP journal of brand management : IJBRM
10
(
2013
)
1
,
pp. 37-50
Persistent link: https://www.econbiz.de/10009756788
Saved in:
10
Drivers of brand extension success : what really matters for luxury brands
Albrecht, Carmen-Maria
;
Backhaus, Christof
;
Gurzki, Hannes
- In:
Psychology & marketing
30
(
2013
)
8
,
pp. 647-659
Persistent link: https://www.econbiz.de/10009786050
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