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type_genre:"Aufsatz in Zeitschriften"
type_genre:"Bibliography included"
~isPartOf:"International advertising and communication : current insights and empirical findings"
~isPartOf:"Reihe Quantitative Ökonomie : Ökon"
~subject:"Konsumentenverhalten"
~subject:"Schätztheorie"
~type_genre:"Aufsatz im Buch"
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Konsumentenverhalten
Schätztheorie
Schätzung
16
Estimation
15
Advertising effects
9
Deutschland
9
Germany
9
Werbewirkung
9
Theorie
8
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5
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5
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3
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2
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Aufsatz in Zeitschriften
Bibliography included
Aufsatz im Buch
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11
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5
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Diehl, Sandra
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Esch, Franz-Rudolf
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Hartmann, Patrick
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Hünting, Josef
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Ibáñez, Vanessa Apaolaza
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Janssens, Wim
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Pelsmacker, Patrick de
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Putte, Bas van den
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Stein, Petra
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International advertising and communication : current insights and empirical findings
Reihe Quantitative Ökonomie : Ökon
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
6
New developments and approaches in consumer behavior research
5
Robustness in econometrics
5
Handbook of financial time series
4
Quantitative Marketingforschung in Deutschland : Festschrift für Klaus Peter Kaas zum 65. Geburtstag
4
Theoretische Fundierung und praktische Relevanz der Handelsforschung
4
Advances in tourism economics : new developments
3
Customer retention in the automotive industry : quality, satisfaction and loyalty
3
Econometrics in theory and practice : Festschrift for Hans Schneeweiß ; with 33 tables
3
Essays in honor of M. Hashem Pesaran : panel modeling, micro applications, and econometric methodology
3
Microeconomics
3
Nonlinear dynamics and economics : proceedings of the Tenth Internat. Symposium in Economic Theory and Econometrics
3
Risk measurement, econometrics and neural networks : selected articles of the 6th Econometric-Workshop in Karlsruhe, Germany
3
The refinement of econometric estimation and test procedures : finite sample and asymptoyic analysis
3
Advanced Mathematical Methods for Economic Efficiency Analysis : Theory and Empirical Applications
2
Advanced modelling in mathematical finance : in honour of Ernst Eberlein
2
Advances in economics and econometrics: theory and applications ; Vol. 3
2
Cross-sectional methods and applications
2
DUV : Wirtschaftswissenschaft
2
Econometrics of risk
2
Essays in honor of Subal Kumbhakar
2
Essays in industrial organization and asset allocation
2
Europäische Hochschulschriften / 5
2
Handbook of applied econometrics and statistical inference
2
Handbook of research methods and applications in empirical macroeconomics
2
Handel und Verkehr, Mobilität und Konsum : mit 14 Tabellen
2
International Customer Behaviour and Retailing Research : 2nd CIRCLE conference proceedings
2
Liberalisierung des Weltagrarhandels : Strategien und Konsequenzen ; 40. Jahrestagung der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e.V. vom 8. bis 10. Oktober 2001
2
Neue betriebswirtschaftliche Forschung : Nbf
2
Neuere Theorien und Methoden in den Wirtschafts- und Sozialwissenschaften des Landbaus : 54. Jahrestagung der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e. V. vom 17. bis 19. September 2014
2
Nonparametric econometric methods
2
Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
2
Pricing-Forschung in Deutschland
2
Productivity and Inequality
2
Quantitative Verfahren im Finanzmarktbereich
2
Schriften zur angewandten Ökonometrie
2
Selected topics in applied econometrics
2
Social and economic research with consumer panel data : proceedings of the First ZUMA Symposium on Consumer Panel Data, 5 and 6 October 1999
2
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ECONIS (ZBW)
8
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1
The effect of the integration of different acoustic and visual stimuli depending on target groups involvement
Esch, Franz-Rudolf
;
Roth, Simone
;
Strödter, Kristina
- In:
International advertising and communication : current …
,
(pp. 69-88)
.
2006
Persistent link: https://www.econbiz.de/10003378104
Saved in:
2
A comparative test of the effect of communication strategy, media presence, and previous purchase behaviour in the field of fast moving consumer goods
Putte, Bas van den
- In:
International advertising and communication : current …
,
(pp. 89-105)
.
2006
Persistent link: https://www.econbiz.de/10003378106
Saved in:
3
Effects of green brand communication on brand associations and attitude
Hartmann, Patrick
;
Ibáñez, Vanessa Apaolaza
- In:
International advertising and communication : current …
,
(pp. 217-236)
.
2006
Persistent link: https://www.econbiz.de/10003378128
Saved in:
4
How do people react to mixed emotions in an ad/medium context setting? : the moderating role of discomfort with ambiguity
Janssens, Wim
;
Pelsmacker, Patrick de
- In:
International advertising and communication : current …
,
(pp. 257-278)
.
2006
Persistent link: https://www.econbiz.de/10003378131
Saved in:
5
Media-based and non media-based factors influencing purchase behavior and differences due to consumers' personality
Diehl, Sandra
;
Terlutter, Ralf
- In:
International advertising and communication : current …
,
(pp. 279-300)
.
2006
Persistent link: https://www.econbiz.de/10003378133
Saved in:
6
Statistische Messung ökonomischer Ungleichheit : stichprobentheoretische Methoden für die Ungleichheitsmessung und ihre Anwendung auf die Analyse regionaler Aspekte der Wohlstandsu...
Stich, Andreas
-
1998
Persistent link: https://www.econbiz.de/10000982553
Saved in:
7
Konstruktion und sozialwissenschaftliche Anwendung finiter Mischungen von Kovarianzstrukturmodellen
Stein, Petra
-
1997
Persistent link: https://www.econbiz.de/10013360882
Saved in:
8
Rationale Erwartungen : Implikationen für Identifikation und Schätzung interdependenter ökonometrischer Modelle
Hünting, Josef
-
1995
Persistent link: https://www.econbiz.de/10000544680
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