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type_genre:"Aufsatz in Zeitschriften"
type_genre:"Bibliography included"
~isPartOf:"Journal of marketing research : JMR"
~subject:"Konsumentenverhalten"
~subject:"Ostasien"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatz in Zeitschrift"
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Konsumentenverhalten
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Estimation
6
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2
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Aufsatz in Zeitschriften
Bibliography included
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Ailawadi, Kusum L.
1
Bradlow, Eric T.
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Che, Hai
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Chen, Yuxin
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Kamakura, Wagner A.
1
Ledolter, Johannes
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1
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Journal of marketing research : JMR
Applied economics
25
Applied economics letters
16
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10
Empirical economics : a journal of the Institute for Advanced Studies, Vienna, Austria
8
The economic journal : the journal of the Royal Economic Society
8
Asian economic journal : journal of the East Asian Economic Association
7
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7
Journal of international money and finance
7
The American economic review
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
6
Food policy : economics planning and politics of food and agriculture
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International advertising and communication : current insights and empirical findings
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International journal of economics and finance
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Journal of Asian economics
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Journal of applied econometrics
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Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
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Journal of political economy
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Management science : journal of the Institute for Operations Research and the Management Sciences
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New developments and approaches in consumer behavior research
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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The Singapore economic review : journal of the Economic Society of Singapore and the Department of Economics, National University of Singapore
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The empirical economics letters : a monthly international journal of economics
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Agricultural economics : the journal of the International Association of Agricultural Economists
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American economic journal : a journal of the American Economic Association
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China economic review : an international journal
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Empirical economics : a quarterly journal of the Institute for Advanced Studies
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International journal of consumer studies
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of money, credit and banking : JMCB
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Quantitative Marketingforschung in Deutschland : Festschrift für Klaus Peter Kaas zum 65. Geburtstag
4
The review of economics and statistics
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The world economy : the leading journal on international economic relations
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Theoretische Fundierung und praktische Relevanz der Handelsforschung
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Acta agriculturae Scandinavica / C : an official journal of the Nordic Association of Agricultural Scientists (NJF)
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TV channel search and commercial breaks
Yao, Song
;
Wang, Wenbo
;
Chen, Yuxin
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 671-686
Persistent link: https://www.econbiz.de/10011762818
Saved in:
2
Who's got the coupon? : estimating consumer preferences and coupon usage from aggregate information
Musalem, Andrés
;
Bradlow, Eric T.
;
Raju, Jagmohan Singh
- In:
Journal of marketing research : JMR
45
(
2008
)
6
,
pp. 715-730
Persistent link: https://www.econbiz.de/10003794570
Saved in:
3
Bounded rationality in pricing under state-dependent demand : do firms look ahead, and if so, how far?
Che, Hai
;
Sudhir, K.
;
Seetharaman, P. B.
- In:
Journal of marketing research : JMR
44
(
2007
)
3
,
pp. 434-449
Persistent link: https://www.econbiz.de/10003547836
Saved in:
4
Decomposition of the sales impact of promotion-induced stockpiling
Ailawadi, Kusum L.
;
Gedenk, Karen
;
Lutzky, Christian
; …
- In:
Journal of marketing research : JMR
44
(
2007
)
3
,
pp. 450-467
Persistent link: https://www.econbiz.de/10003547859
Saved in:
5
Estimating promotion response when competitive promotions are unobservable
Moon, Sangkil
;
Kamakura, Wagner A.
;
Ledolter, Johannes
- In:
Journal of marketing research : JMR
44
(
2007
)
3
,
pp. 503-515
Persistent link: https://www.econbiz.de/10003547883
Saved in:
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