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type_genre:"Aufsatzsammlung"
~person:"Morgan, Neil A."
~person:"Pitt, Leyland F."
~type_genre:"Article in journal"
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Search: subject_exact:"Market-orientated perspective"
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Marketing management
34
Marketingmanagement
34
Marketing
11
Firm performance
8
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8
Brand management
6
Markenführung
6
Marketing strategy
6
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34
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Morgan, Neil A.
Pitt, Leyland F.
Bruhn, Manfred
31
Vrontis, Demetris
26
Kumar, V.
25
O'Cass, Aron
23
Homburg, Christian
22
Melewar, T. C.
21
Balmer, John M. T.
18
Kitchen, Philip J.
18
Calantone, Roger J.
16
Gilmore, Audrey
16
Yan, Ruiliang
16
Di Benedetto, C. Anthony
15
Lindgreen, Adam
15
Sheth, Jagdish N.
15
Brettel, Malte
14
Hunt, Shelby D.
14
Thrassou, Alkis
14
Bauer, Hans H.
13
Esch, Franz-Rudolf
13
Gierl, Heribert
13
Hinson, Robert
13
Meffert, Heribert
13
Morgan, Robert
13
Palmatier, Robert W.
13
Singh, Ramendra
13
Varadarajan, Rajan
13
Albers, Sönke
12
Hult, G. Tomas M.
12
Ko, Eunju
12
Ngo, Liem Viet
12
Schultz, Don E.
12
Blankson, Charles
11
Herrmann, Andreas
11
Laukkanen, Tommi
11
Terho, Harri
11
Dekimpe, Marnik G.
10
Dibb, Sally
10
Kleinaltenkamp, Michael
10
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Journal of the Academy of Marketing Science
7
Business horizons
5
AMS review : official publication of the Academy of Marketing Science
2
California management review
2
Harvard business review : HBR
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of international marketing
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European journal of marketing : EJM
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International journal of wine business research : IJWBR
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of strategic marketing
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Journal of the Operational Research Society : OR
1
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The journal of brand management : an international journal
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ECONIS (ZBW)
34
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1
Marketing performance assessment and accountability : process and outcomes
Morgan, Neil A.
;
Jayachandran, Satish
;
Hulland, John
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 462-481
Persistent link: https://www.econbiz.de/10013271766
Saved in:
2
Managing the tensions in marketer-influencer relationships
McMullan, Kylie
;
Laurell, Christofer
;
Pitt, Leyland F.
- In:
Business horizons
65
(
2022
)
5
,
pp. 559-566
Persistent link: https://www.econbiz.de/10013383184
Saved in:
3
Upper echelons research in marketing
Whitler, Kimberly A.
;
Lee, Ben
;
Krause, Ryan
;
Morgan, …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
1
,
pp. 198-219
Persistent link: https://www.econbiz.de/10012434093
Saved in:
4
The effects of an articulated customer value proposition (CVP) on promotional expense, brand investment and firm performance in B2B markets : a text based analysis
Mishra, Sagarika
;
Ewing, Michael
;
Pitt, Leyland F.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 264-275
Persistent link: https://www.econbiz.de/10012285184
Saved in:
5
Is your marketing organization ready for what's next? : a framework for aligning growth strategies and capabilities
Rodríguez-Vilá, Omar
;
Bharadwaj, Sundar
;
Morgan, Neil A.
- In:
Harvard business review : HBR
98
(
2020
)
6
,
pp. 104-113
Persistent link: https://www.econbiz.de/10012508523
Saved in:
6
Types of mindfulness in an age of digital distraction
Berthon, Pierre R.
;
Pitt, Leyland F.
- In:
Business horizons
62
(
2019
)
2
,
pp. 131-137
Persistent link: https://www.econbiz.de/10011995678
Saved in:
7
Research in marketing strategy
Morgan, Neil A.
;
Whitler, Kimberly A.
;
Feng, Hui
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 4-29
Persistent link: https://www.econbiz.de/10011996664
Saved in:
8
Theoretical underpinnings of research in strategic marketing : a commentary
Varadarajan, Rajan
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 30-36
Persistent link: https://www.econbiz.de/10011996666
Saved in:
9
How marketing capabilities and current performance drive strategic intentions in international markets
Kaleka, Anna
;
Morgan, Neil A.
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 108-121
Persistent link: https://www.econbiz.de/10012026165
Saved in:
10
Entrepreneurial marketing and hybrid entrepreneurship : the case of JM Reid Bamboo Rods
Ferreira, Caitlin C.
;
Ferguson, Sarah Lord
;
Pitt, Leyland F.
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
9/10
,
pp. 867-885
Persistent link: https://www.econbiz.de/10012178447
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