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type_genre:"Aufsatzsammlung"
~type_genre:"Aufsatz im Buch"
~type_genre:"Book section"
~type_genre:"Collection of articles of several authors"
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Search: subject_exact:"Market-orientated perspective"
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Marketing management
3,012
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447
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412
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348
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348
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308
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Bruhn, Manfred
42
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29
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Sheth, Jagdish N.
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Homburg, Christian
16
Kirchgeorg, Manfred
16
Drees, Norbert
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Pepels, Werner
14
Adeola, Ogechi
12
Bauer, Hans H.
12
Hinson, Robert
12
Pfeffermann, Nicole
12
Kotler, Philip
11
Langner, Tobias
11
Berndt, Ralph
10
Kleinaltenkamp, Michael
10
Diller, Hermann
9
Shankar, Venkatesh
9
Ahlert, Dieter
8
Cova, Bernard
8
Kreutzer, Ralf T.
8
Wiedmann, Klaus-Peter
8
Wilde, Klaus D.
8
Belz, Christian
7
Fritz, Wolfgang
7
Keller, Kevin Lane
7
Schultz, Don E.
7
Trommsdorff, Volker
7
Vaih-Baur, Christina
7
Varadarajan, Rajan
7
Zanger, Cornelia
7
Backhaus, Klaus
6
Burmann, Christoph
6
Carpenter, Gregory S.
6
Hermanns, Arnold
6
Hünerberg, Reinhard
6
Katuse, Paul
6
Kitchen, Philip J.
6
Krulis-Randa, Jan S.
6
Köhler, Richard
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American Marketing Association
26
Springer Fachmedien Wiesbaden
14
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9
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6
DePaul University / College of Commerce
5
Fördergesellschaft Marketing an der Universität Augsburg
4
Information Resources Management Association
4
Gesellschaft zur Erforschung des Markenwesens
3
Harvard Graduate School of Business Administration
3
Penzenskij gosudarstvennyj pedagogičeskij universitet im. V.G. Belinskogo
3
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
3
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Academy of Marketing Science / Annual Conference <2016, Orlando, Fla.>
2
Athens Institute for Education and Research
2
Edward Elgar Publishing
2
European Advertising Academy
2
Marketing Research Congress <44, 1991, Luxembourg>
2
RWTH Aachen
2
Tūran Universitetí
2
Universität St. Gallen / Institut für Marketing
2
Universität Wien / Lehrstuhl für Marketing
2
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
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2
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1
Academy of Marketing Science
1
Air Transport Research Society
1
Akademische Marketinggesellschaft
1
Akademische Verlagsgemeinschaft München
1
Augsburger Marketingtag <19, 1993, Augsburg>
1
Belorusskij Gosudarstvennyj Ekonomičeskij Universitet <Minsk>
1
Berufsverband Deutscher Markt- und Sozialforscher
1
Booz, Allen & Hamilton GmbH <Düsseldorf>
1
Bundesinstitut für Berufsbildung
1
Bundesverband Bürowirtschaft
1
CAMPUS 02 - Fachhochschule der Wirtschaft / FH-Bachelorstudiengang Marketing & Sales
1
Centre de Recherches en Sciences Sociales du Travail <Sceaux>
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Conference on International Marketing Research: New Tasks, New Methods, New Scenarios <1991, Ljubljana>
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <16, 2008, Wien>
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <17, 2009, Wien>
1
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SpringerLink / Bücher
25
Kellogg on marketing : the marketing faculty of the kellog school of management
22
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
19
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
18
Premier reference source
18
The Routledge companion to strategic marketing
16
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
15
Market orientation : transforming food and agribusiness around the customer
15
Erfurter Hefte zum angewandten Marketing
14
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
13
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung
13
Springer eBook Collection
13
Measuring and managing brands
12
E-marketing ; Vol. 3
11
Erfolgreich mit den Großen des Marketings : [Best of Marketing]
11
Journal of business research : JBR
11
Kellogg on marketing
11
Marketing strategy processes and tools
11
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
11
Handbook of marketing strategy
10
Integrated marketing communication
10
Marketing strategy organization and implementation
10
Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
10
Strategies and communications for innovations : an integrative management view for companies and networks
10
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
9
Handbuch Multi-Channel-Marketing
9
Improving marketing strategies for private label products
9
Legends in marketing
9
Strategic market creation : a new perspective on marketing and innovation management
9
Strategy and communication for innovation
9
E-marketing ; Vol. 1
8
Enhancing customer engagement through location-based marketing
8
Entrepreneurship marketing : principles and practice of SME marketing
8
Innovation Driven Marketing : vom Trend zur innovativen Marketinglösung
8
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
8
Marketing und Marktforschung : Entwicklungen, Erweiterungen und Schnittstellen im nationalen und internationalen Kontext ; Festschrift zum 66. Geburtstag von Prof. Dr. Manfred Hüttner
8
Marktorientierte Unternehmensführung : Reflexionen - Denkanstöße - Perspektiven ; Festschrift für Heribert Meffert zum 60. Geburtstag
8
Using influencer marketing as a digital business strategy
8
Zeszyty naukowe
8
Building corporate identity, image and reputation in the digital era
7
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ECONIS (ZBW)
3,012
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1
Essays on customer satisfaction, pricing strategies, and sustainable purchasing behavior in the insurance industry
Jahnert, Jonas Raphael
-
2023
Persistent link: https://www.econbiz.de/10014286128
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2
Illuminating the e-commerce marketing mix : framework development, marketing tool effects on online patronage, and impact of brand equity
Klink, Benjamin
-
2023
Persistent link: https://www.econbiz.de/10014288845
Saved in:
3
Born digitals : understanding the sustainable competitive advantage across different markets
Jarosiński, Mirosław
;
Sekliuckiene, Jurgita
;
Kozma, …
- In:
Artificiality and Sustainability in Entrepreneurship : …
,
(pp. 41-60)
.
2023
Persistent link: https://www.econbiz.de/10013548009
Saved in:
4
The power of influence : unleashing the potential of influencer marketing
Behare, Nitesh
;
Mahajan, Rashmi D.
;
Singh, Meenakshi
; …
- In:
Using influencer marketing as a digital business strategy
,
(pp. 1-36)
.
2024
Persistent link: https://www.econbiz.de/10014462314
Saved in:
5
Use of influencers in different sectors of the economy
Mittal, Shikha
- In:
Using influencer marketing as a digital business strategy
,
(pp. 37-57)
.
2024
Persistent link: https://www.econbiz.de/10014462318
Saved in:
6
How influencers can leverage performance in business
Rosário, Albérico Travassos
- In:
Using influencer marketing as a digital business strategy
,
(pp. 58-88)
.
2024
Persistent link: https://www.econbiz.de/10014462321
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7
All users are equal, but some users are more equal than others : exploring the psychology of users that follow social media influencers
Murteira, Carla Sofia Ribeiro
;
Antunes, Ana Cristina
- In:
Using influencer marketing as a digital business strategy
,
(pp. 89-111)
.
2024
Persistent link: https://www.econbiz.de/10014462330
Saved in:
8
Influencing the influencers through co-creation : approaches to successful brand strategies
Nair, Poornima
;
Kumar, Sunita
- In:
Using influencer marketing as a digital business strategy
,
(pp. 129-146)
.
2024
Persistent link: https://www.econbiz.de/10014462487
Saved in:
9
Stimuli for the use of digital influencers in the culture sector : an analysis of the Portuguese context
Custódio, Nádia Patrícia Pinheiro
;
Martins, Nayra …
- In:
Using influencer marketing as a digital business strategy
,
(pp. 189-213)
.
2024
Persistent link: https://www.econbiz.de/10014462514
Saved in:
10
Digital influencers and the restaurant sector
Díaz Casquero, Alvaro
;
González Robles, Eva María
; …
- In:
Using influencer marketing as a digital business strategy
,
(pp. 269-287)
.
2024
Persistent link: https://www.econbiz.de/10014462523
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