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type_genre:"Aufsatzsammlung"
~type_genre:"Aufsatz im Buch"
~type_genre:"Collection of articles of several authors"
~type_genre:"Textbook"
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6
Center of Market Oriented Product and Production Management
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DePaul University / College of Commerce
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Verlag Franz Vahlen
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Fördergesellschaft Marketing an der Universität Augsburg
4
Information Resources Management Association
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Harvard Graduate School of Business Administration
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NWB Verlag
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Penzenskij gosudarstvennyj pedagogičeskij universitet im. V.G. Belinskogo
3
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Springer Gabler <Firma>
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Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
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Academy of Marketing Science / Annual Conference <2016, Orlando, Fla.>
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Athens Institute for Education and Research
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SpringerLink / Bücher
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Kellogg on marketing : the marketing faculty of the kellog school of management
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19
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Premier reference source
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The Routledge companion to strategic marketing
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Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
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Market orientation : transforming food and agribusiness around the customer
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McGraw-Hill/Irwin series in marketing
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Erfurter Hefte zum angewandten Marketing
14
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
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Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung
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Springer eBook Collection
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Measuring and managing brands
12
E-marketing ; Vol. 3
11
Erfolgreich mit den Großen des Marketings : [Best of Marketing]
11
Journal of business research : JBR
11
Kellogg on marketing
11
Marketing strategy processes and tools
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Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
11
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
11
Handbook of marketing strategy
10
Integrated marketing communication
10
Marketing strategy organization and implementation
10
Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
10
Strategies and communications for innovations : an integrative management view for companies and networks
10
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
9
Handbuch Multi-Channel-Marketing
9
Improving marketing strategies for private label products
9
Legends in marketing
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Strategic market creation : a new perspective on marketing and innovation management
9
Strategy and communication for innovation
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E-marketing ; Vol. 1
8
Enhancing customer engagement through location-based marketing
8
Entrepreneurship marketing : principles and practice of SME marketing
8
Innovation Driven Marketing : vom Trend zur innovativen Marketinglösung
8
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
8
Marketing und Marktforschung : Entwicklungen, Erweiterungen und Schnittstellen im nationalen und internationalen Kontext ; Festschrift zum 66. Geburtstag von Prof. Dr. Manfred Hüttner
8
Marktorientierte Unternehmensführung : Reflexionen - Denkanstöße - Perspektiven ; Festschrift für Heribert Meffert zum 60. Geburtstag
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ECONIS (ZBW)
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1
Essays on customer satisfaction, pricing strategies, and sustainable purchasing behavior in the insurance industry
Jahnert, Jonas Raphael
-
2023
Persistent link: https://www.econbiz.de/10014286128
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2
Illuminating the e-commerce marketing mix : framework development, marketing tool effects on online patronage, and impact of brand equity
Klink, Benjamin
-
2023
Persistent link: https://www.econbiz.de/10014288845
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3
Born digitals : understanding the sustainable competitive advantage across different markets
Jarosiński, Mirosław
;
Sekliuckiene, Jurgita
;
Kozma, …
- In:
Artificiality and Sustainability in Entrepreneurship : …
,
(pp. 41-60)
.
2023
Persistent link: https://www.econbiz.de/10013548009
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4
The power of influence : unleashing the potential of influencer marketing
Behare, Nitesh
;
Mahajan, Rashmi D.
;
Singh, Meenakshi
; …
- In:
Using influencer marketing as a digital business strategy
,
(pp. 1-36)
.
2024
Persistent link: https://www.econbiz.de/10014462314
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5
Use of influencers in different sectors of the economy
Mittal, Shikha
- In:
Using influencer marketing as a digital business strategy
,
(pp. 37-57)
.
2024
Persistent link: https://www.econbiz.de/10014462318
Saved in:
6
How influencers can leverage performance in business
Rosário, Albérico Travassos
- In:
Using influencer marketing as a digital business strategy
,
(pp. 58-88)
.
2024
Persistent link: https://www.econbiz.de/10014462321
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7
All users are equal, but some users are more equal than others : exploring the psychology of users that follow social media influencers
Murteira, Carla Sofia Ribeiro
;
Antunes, Ana Cristina
- In:
Using influencer marketing as a digital business strategy
,
(pp. 89-111)
.
2024
Persistent link: https://www.econbiz.de/10014462330
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8
Influencing the influencers through co-creation : approaches to successful brand strategies
Nair, Poornima
;
Kumar, Sunita
- In:
Using influencer marketing as a digital business strategy
,
(pp. 129-146)
.
2024
Persistent link: https://www.econbiz.de/10014462487
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9
Stimuli for the use of digital influencers in the culture sector : an analysis of the Portuguese context
Custódio, Nádia Patrícia Pinheiro
;
Martins, Nayra …
- In:
Using influencer marketing as a digital business strategy
,
(pp. 189-213)
.
2024
Persistent link: https://www.econbiz.de/10014462514
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10
Digital influencers and the restaurant sector
Díaz Casquero, Alvaro
;
González Robles, Eva María
; …
- In:
Using influencer marketing as a digital business strategy
,
(pp. 269-287)
.
2024
Persistent link: https://www.econbiz.de/10014462523
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