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type_genre:"Bibliography included"
type_genre:"Sammelwerk"
~person:"Hawkins, Del I."
~person:"Pepels, Werner"
~subject:"Marktforschung"
~type:"book"
~type_genre:"Lehrbuch"
~type_genre:"Wörterbuch"
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Marktforschung
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50
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50
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29
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29
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24
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18
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18
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11
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9
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9
Consumer behaviour
8
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Hawkins, Del I.
Pepels, Werner
Malhotra, Naresh K.
10
Berekoven, Ludwig
8
Eckert, Werner
8
Ellenrieder, Peter
8
Kuß, Alfred
8
Aaker, David A.
6
Day, George S.
6
Herrmann, Andreas
6
Schubert, Bernd
6
Hair, Joseph F.
5
Koch, Jörg
5
Kumar, V.
5
Scharf, Andreas
5
Albers, Sönke
4
Baier, Daniel
4
Bush, Robert P.
4
Böhler, Heymo
4
Fantapié Altobelli, Claudia
4
Günter, Bernd
4
Helm, Sabrina
4
Homburg, Christian
4
Mothersbaugh, David L.
4
Ortinau, David J.
4
Unger, Fritz
4
Bauer, Hans H.
3
Burns, Alvin C.
3
Bush, Ronald F.
3
Diller, Hermann
3
Donnelly, James H.
3
Eisend, Martin
3
Garczarczyk, Józef
3
Gates, Roger
3
Gustafsson, Anders
3
Holzmüller, Hartmut H.
3
Huber, Frank
3
Hüttner, Manfred
3
Leone, Robert P.
3
McDaniel, Carl D.
3
Peter, Jerome Paul
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McGraw-Hill International editions
1
McGraw-Hill/Irwin series in marketing
1
UTB für Wissenschaft / Grosse Reihe
1
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ECONIS (ZBW)
7
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1
Consumer behavior : building marketing strategy
Mothersbaugh, David L.
;
Hawkins, Del I.
-
2016
-
Thirteenth edition
Persistent link: https://www.econbiz.de/10013547315
Saved in:
2
Consumer behavior : building marketing strategy
Hawkins, Del I.
;
Mothersbaugh, David L.
-
2013
-
12th ed
Persistent link: https://www.econbiz.de/10009530032
Saved in:
3
Consumer behavior : building marketing strategy
Hawkins, Del I.
;
Mothersbaugh, David L.
-
2010
-
11. ed
Persistent link: https://www.econbiz.de/10009011035
Saved in:
4
Organisation und praktische Anwendung
Pepels, Werner
(
contributor
);
Aretz, Wera
(
contributor
)
-
2008
-
2., überarb. und erw. Aufl
Persistent link: https://www.econbiz.de/10003750253
Saved in:
5
Consumer behavior : building marketing strategy
Hawkins, Del I.
;
Mothersbaugh, David L.
;
Best, Roger J.
-
2007
-
10. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003370094
Saved in:
6
Consumer behavior : building marketing strategy
Hawkins, Del I.
;
Best, Roger J.
;
Coney, Kenneth A.
-
2004
-
9. ed., internat. ed.
Persistent link: https://www.econbiz.de/10001725923
Saved in:
7
Käuferverhalten und Marktforschung : eine praxisorientierte Einführung
Pepels, Werner
-
1995
Persistent link: https://www.econbiz.de/10000533872
Saved in:
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