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type_genre:"Bibliography included"
type_genre:"Sammelwerk"
~person:"Ortinau, David J."
~person:"Pepels, Werner"
~subject:"Marktforschung"
~type:"book"
~type_genre:"Lehrbuch"
~type_genre:"Wörterbuch"
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Marktforschung
Theorie
49
Theory
49
Deutschland
29
Germany
29
Marketing
24
Betriebswirtschaftslehre
18
Business economics
18
Marketing theory
9
Marketingtheorie
9
Market research
6
Marketing management
6
Marketingmanagement
6
Product management
6
Produktmanagement
6
Brand management
4
Business process management
4
Fertigungsprogramm
4
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4
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4
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4
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4
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4
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4
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Consumer behaviour
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Marketingforschung
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Bibliography included
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5
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4
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4
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Ortinau, David J.
Pepels, Werner
Malhotra, Naresh K.
10
Berekoven, Ludwig
8
Eckert, Werner
8
Ellenrieder, Peter
8
Kuß, Alfred
8
Aaker, David A.
6
Day, George S.
6
Herrmann, Andreas
6
Schubert, Bernd
6
Hair, Joseph F.
5
Hawkins, Del I.
5
Koch, Jörg
5
Kumar, V.
5
Scharf, Andreas
5
Albers, Sönke
4
Baier, Daniel
4
Bush, Robert P.
4
Böhler, Heymo
4
Fantapié Altobelli, Claudia
4
Günter, Bernd
4
Helm, Sabrina
4
Homburg, Christian
4
Mothersbaugh, David L.
4
Unger, Fritz
4
Bauer, Hans H.
3
Burns, Alvin C.
3
Bush, Ronald F.
3
Diller, Hermann
3
Donnelly, James H.
3
Eisend, Martin
3
Garczarczyk, Józef
3
Gates, Roger
3
Gustafsson, Anders
3
Holzmüller, Hartmut H.
3
Huber, Frank
3
Hüttner, Manfred
3
Leone, Robert P.
3
McDaniel, Carl D.
3
Peter, Jerome Paul
3
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McGraw-Hill/Irwin series in marketing
4
UTB für Wissenschaft / Grosse Reihe
1
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ECONIS (ZBW)
6
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1
Marketing research : in a digital information environment
Hair, Joseph F.
;
Bush, Robert P.
;
Ortinau, David J.
-
2009
-
4. Aufl., int. student ed.
Persistent link: https://www.econbiz.de/10003571675
Saved in:
2
Organisation und praktische Anwendung
Pepels, Werner
(
contributor
);
Aretz, Wera
(
contributor
)
-
2008
-
2., überarb. und erw. Aufl
Persistent link: https://www.econbiz.de/10003750253
Saved in:
3
Marketing research : within a changing information environment
Hair, Joseph F.
;
Bush, Robert P.
;
Ortinau, David J.
-
2006
-
3. ed., rev. internat. ed
Persistent link: https://www.econbiz.de/10002392616
Saved in:
4
Marketing research : within a changing information environment
Hair, Joseph F.
;
Bush, Robert P.
;
Ortinau, David J.
-
2003
-
2. ed
Persistent link: https://www.econbiz.de/10001818871
Saved in:
5
Marketing research : within a changing information environment
Hair, Joseph F.
;
Bush, Robert P.
;
Ortinau, David J.
-
2003
-
2. ed., internat. ed
Persistent link: https://www.econbiz.de/10001660974
Saved in:
6
Käuferverhalten und Marktforschung : eine praxisorientierte Einführung
Pepels, Werner
-
1995
Persistent link: https://www.econbiz.de/10000533872
Saved in:
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