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type_genre:"Bibliography included"
~person:"Diamantopoulos, Adamantios"
~subject:"Brand image"
~subject:"Holiday behaviour"
~subject:"Rules of origin"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Fallstudie"
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Brand image
Holiday behaviour
Rules of origin
Designation of origin
20
Herkunftsbezeichnung
20
Consumer behaviour
19
Konsumentenverhalten
19
Markenimage
13
Brand
7
Markenartikel
7
Brand management
6
Markenführung
6
Ursprungsregeln
3
Advertising effects
2
Bibliometrics
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Bibliometrie
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Country image
2
EU countries
2
EU-Staaten
2
Emotion
2
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2
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2
Internationales Marketing
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Structural equation model
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Strukturgleichungsmodell
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Wirkungsanalyse
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country of origin
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Attitude towards the country
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Austria
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Belgien
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Beziehungsmarketing
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Brand evaluation
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Brand extension
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Brand extension success
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Brand origin
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Brand origin image
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Brand origin-extension fit
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C-XENSCALE
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Cognition
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Bibliography included
Aufsatz in Zeitschrift
Fallstudie
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14
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English
14
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Diamantopoulos, Adamantios
Giraldi, Janaina de Moura Engracia
7
Papadopoulos, Nicolas G.
7
Stylidis, Dimitrios
7
Aichner, Thomas
6
Balabanis, George
6
Chen, Chun-Chu
6
Magnusson, Peter
6
Pike, Steven
6
Stepchenkova, Svetlana
6
Westjohn, Stanford A.
6
Cai, Liping A.
5
De Nisco, Alessandro
5
Grudecka, Anna
5
Hayakawa, Kazunobu
5
Josiassen, Alexander
5
Lehto, Xinran Y.
5
Phau, Ian
5
Samiee, Saeed
5
Zdravkovic, Srdan
5
Alvarez, Maria D.
4
Campo, Sara
4
Coletti, Paolo
4
Guzman, Francisco
4
Hahm, Jeeyeon
4
Hamzaoui-Essoussi, Leila
4
Li, Mimi
4
Lopez, Carmen
4
Melewar, T. C.
4
Merunka, Dwight
4
Tasci, Asli DA
4
Wilken, Robert
4
Assaf, A. Georges
3
Basfirinci, Cigdem
3
Breiter Terry, Deborah
3
Cheah, Isaac
3
Checchinato, Francesca
3
De Melo, Jaime
3
Dedeoğlu, Bekir Bora
3
El Banna, Alia
3
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Journal of business research : JBR
5
Journal of international marketing
4
International marketing review
2
British journal of management
1
Journal of the Academy of Marketing Science
1
Management international review : mir ; journal of international business
1
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ECONIS (ZBW)
14
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1
The interplay of brand, brand origin and brand user stereotypes in forming value perceptions
Gidaković, Petar
;
Szőcs, Ilona
;
Diamantopoulos, Adamantios
- In:
British journal of management
33
(
2022
)
4
,
pp. 1924-1949
Persistent link: https://www.econbiz.de/10013463552
Saved in:
2
Are consumers' minds or hearts guiding country of origin effects? : conditioning roles of need for cognition and need for affect
Diamantopoulos, Adamantios
;
Arslanagic-Kalajdzic, Maja
; …
- In:
Journal of business research : JBR
108
(
2020
),
pp. 487-495
Persistent link: https://www.econbiz.de/10012175455
Saved in:
3
Modeling the role of consumer xenocentrism in impacting preferences for domestic and foreign brands : a mediation analysis
Diamantopoulos, Adamantios
;
Davydova, Olga
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 587-596
Persistent link: https://www.econbiz.de/10012105199
Saved in:
4
The relational value of perceived brand globalness and localness
Sichtmann, Christina
;
Davvetas, Vasileios
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 597-613
Persistent link: https://www.econbiz.de/10012105225
Saved in:
5
I use it but will tell you that I don't : consumers' country-of-origin cue usage denial
Herz, Marc
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
25
(
2017
)
2
,
pp. 52-71
Persistent link: https://www.econbiz.de/10011709607
Saved in:
6
The EU as superordinate brand origin : an entitativity perspective
Diamantopoulos, Adamantios
;
Herz, Marc
; …
- In:
International marketing review
34
(
2017
)
2
,
pp. 183-205
Persistent link: https://www.econbiz.de/10011673989
Saved in:
7
Country-specific associations made by consumers : a dual-coding theory perspective
Herz, Marc Florian
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
21
(
2013
)
3
,
pp. 95-121
Persistent link: https://www.econbiz.de/10009792663
Saved in:
8
The impact of perceived brand globalness, brand origin image, and brand origin-extension fit on brand extension success
Sichtmann, Christina
;
Diamantopoulos, Adamantios
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
5
,
pp. 567-585
Persistent link: https://www.econbiz.de/10010126677
Saved in:
9
Gains and losses from the misperception of brand origin : the role of brand strength and country-of-origin image
Balabanis, George
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
19
(
2011
)
2
,
pp. 95-116
Persistent link: https://www.econbiz.de/10009159088
Saved in:
10
The relationship between country-of-origin image and brand image as drivers of purchase intentions : a test of alternative perspectives
Diamantopoulos, Adamantios
;
Schlegelmilch, Bodo B.
; …
- In:
International marketing review
28
(
2011
)
5
,
pp. 508-524
Persistent link: https://www.econbiz.de/10009305308
Saved in:
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