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type_genre:"Bibliography included"
~person:"Houston, Mark B."
~person:"Russell, Cristel Antonia"
~subject:"Film industry"
~subject:"United States"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Aufsatzsammlung"
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Film industry
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Fernsehprogramm
4
Television programme
4
USA
3
Advertising effects
2
Alcoholic beverage
2
Alkoholisches Getränk
2
Jugendliche
2
Target group
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Werbewirkung
2
Youth
2
Zielgruppe
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Advertising
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Bibliometrics
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Brand image
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Broadcasting law
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Consumer preferences
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Filmwirtschaft
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Markenimage
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Narrative Methode
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Narrative method
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Product Placement
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Product placement
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Houston, Mark B.
Russell, Cristel Antonia
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Journal of advertising : official publication of the American Academy of Advertising
2
International journal of arts management
1
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ECONIS (ZBW)
3
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Normative influences on product placement effects : alcohol brands in television series and the influence of presumed influence
Noguti, Valeria
;
Russell, Cristel Antonia
- In:
Journal of advertising : official publication of the …
43
(
2014
)
1
,
pp. 46-62
Persistent link: https://www.econbiz.de/10010344090
Saved in:
2
What's a movie worth? : determinating the monetary value of motion pictures' TV rights
Hennig-Thurau, Thorsten
;
Fuchs, Stefan
;
Houston, Mark B.
- In:
International journal of arts management
15
(
2012/13
)
3
,
pp. 4-20
Persistent link: https://www.econbiz.de/10009763882
Saved in:
3
Nature and impact of alcohol messages in a youth-oriented television series
Russell, Cristel Antonia
;
Russell, Dale W.
;
Grube, Joel W.
- In:
Journal of advertising : official publication of the …
38
(
2009
)
3
,
pp. 97-111
Persistent link: https://www.econbiz.de/10003892023
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